Special Report Archives

May 22, 2018May 23, 2018

Exclusive EdWeek Market Brief Report: District Leaders Rate the K-12 Marketplace

Nationally Representative Survey Tracks Curriculum and Assessment Preferences, Brand Awareness

By Sean Cavanagh

EdWeek Market Brief, Research Revealing the Most Recommended Products in K-12

A nationally representative survey of district administrators breaks down the most widely-used curriculum and assessment products, and tracks which companies K-12 leaders would recommend to peers.

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Special Report

May 8, 2017June 7, 2017

Amazon, Apple, Google, and Microsoft Battle for K-12 Market, and Loyalties of Educators

Dominant Players Revamp School Options for Digital Devices, Operating Systems, and Most Recently, Procurement

By Sean Cavanagh

Tristin Dunkerson, center, uses a VR viewer to go on a virtual field trip to a rainforest in the classroom of teacher Amanda Moore at Chapelwood Elementary in Indianapolis. Moore uses Google Expeditions for the project, and she uses a variety of Google tools to communicate and share assignments with students. — AJ Mast for Education Week

The four major technology companies are selling into K-12 districts at a time when schools’ demands for easy-to-use tools and platforms, and “personalization,” are on the rise.

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