When Companies Engage Teachers to Promote Their Products, Problems Can Arise
Companies that promote ambassador programs, or ask educators to give them props on social media, need to understand the Federal Trade Commission’s guidance to social media influencers.
The Best PD Helps Districts Engage in 'Change Management,' Says CEO of Teaching Matters
Strong teacher input is critical to the successful adoption of new technology in K-12 classrooms, says Teaching Matters CEO Lynette Guastaferro.
Classcraft's Co-Founders Lay Out Plans to Channel Investment Into Sales Teams, and R&D
Classcraft, a company that develops games for student engagement and learning, is growing and that means it will have use part of its $7.5 million in new funding to build out its sales infrastructure.
InGenius' Co-Founder Has Learned Lessons About Management, Innovation, and the Need for Resilience
Joel Butterly, CEO and cofounder of InGenius Prep, talks about what it’s been like to grow his education company to have an international presence with hundreds of employees and contractors.
A Follett School Solutions Executive Explains the ABM Strategy They're Using to Appeal to Teachers
The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.
Virtual Reality Provider zSpace's Experiences in China Offer a Roadmap for How to Find School Buyers Abroad
The U.S.-based virtual reality company zSpace has made inroads in China through a combination of careful planning and the use of strategic sales channels.
Top Executive at Renaissance Shares Lessons Gleaned From Multiple Ed-Tech Deals
Todd Brekhus, the chief product officer at Renaissance, has been on both sides of major acquisitions in the education field and reveals his top pieces of advice.
LEGO Education Tries to Anticipate Future Work Trends When Designing Products, a Top Official Says
Silver McDonald, the general manager of LEGO Education North America, says students need products that will teach them about collaboration, innovation, and coding to develop skills for careers of the future.
CEO Marten Roorda Has Shepherded Big Changes at the Longtime Test Provider
In the second part of a far-ranging interview, CEO Marten Roorda discusses how his organization makes decisions about making its research publicly available, and the rationale behind its many recent acquisitions.
The Country's Ministry of Education Sought Bids From Vendors for a System to Allow Better Sharing of Data Among Schools
EdWeek Market Brief looks at how Edsby, a Canadian company, scored a nationwide contract to bring its student information system to New Zealand’s 800,000 students.
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