A Follett School Solutions Executive Explains the ABM Strategy They're Using to Appeal to Teachers
The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.
Virtual Reality Provider zSpace's Experiences in China Offer a Roadmap for How to Find School Buyers Abroad
The U.S.-based virtual reality company zSpace has made inroads in China through a combination of careful planning and the use of strategic sales channels.
Top Executive at Renaissance Shares Lessons Gleaned From Multiple Ed-Tech Deals
Todd Brekhus, the chief product officer at Renaissance, has been on both sides of major acquisitions in the education field and reveals his top pieces of advice.
LEGO Education Tries to Anticipate Future Work Trends When Designing Products, a Top Official Says
Silver McDonald, the general manager of LEGO Education North America, says students need products that will teach them about collaboration, innovation, and coding to develop skills for careers of the future.
CEO Marten Roorda Has Shepherded Big Changes at the Longtime Test Provider
In the second part of a far-ranging interview, CEO Marten Roorda discusses how his organization makes decisions about making its research publicly available, and the rationale behind its many recent acquisitions.
The Country's Ministry of Education Sought Bids From Vendors for a System to Allow Better Sharing of Data Among Schools
EdWeek Market Brief looks at how Edsby, a Canadian company, scored a nationwide contract to bring its student information system to New Zealand’s 800,000 students.
CEO Marten Roorda Says His Company Needs to "Outsmart" Its Competitors
Marten Roorda, the CEO of ACT Inc., talks about the future of summative testing, and his company’s new, broad-based strategy.
A New State Law Will Drive District Spending in Specific Areas, a Pair of Experts Who Work With School Systems Say
A newly approved law pumps $11.6 billion in new education funding into this critical state market for K-12 vendors.
There's a Payoff for Companies That Grasp the Power of Motivation and Memory, Practice and Feedback
Learning scientist Bror Saxberg says the best research from his discipline is often missing from educational products and the professional development that goes with them.
K-12 Companies Can Be Targets for External Threats, But They Should Also Guard Against Internal Risks
Internal and external acts of fraud are hazards for businesses and nonprofits in education, as in any other industry. We look at how to combat the threats.
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