Well-known marketing expert Nancy Harhut uses research on human behavior to develop strategies for improving company outreach, engagement, and sales.
A study of 37 curriculum decision makers in 20 states found that educators want products for science and social studies that fit with inquiry-based learning.
Startup ed-tech companies from Britain regard the U.S. market with wariness, partly because of the tangled RFP process used in K-12, said George Burgess, who runs a U.K. networking organization.
Stanford University’s Candace Thille says education companies can design products that capitalize on learning science in order to create personalized learning environments.
BSG Team Ventures released compensation studies on two high-level positions in K-12: chief revenue officer and senior vice president of sales.
SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.
State planning around the Every Student Succeeds Act, tax reform, education funding, and changes to technology programs present both opportunities and challenges for companies.
As Mexico’s New Education Model, or Modelo Educativo, puts new emphasis on broadening curricula and building English-language skills, one expert outlines the potential opportunities for school providers.
The organization that oversees the Imagine K-12 accelerator offers advice on the approaches ed-tech companies should take when doing business with K-12 schools.
Can one contract meet all the needs of school districts and their ed-tech providers? That’s the premise behind a new contract launched by the Silicon Valley Education Foundation and several districts.