The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.
The U.S.-based virtual reality company zSpace has made inroads in China through a combination of careful planning and the use of strategic sales channels.
Todd Brekhus, the chief product officer at Renaissance, has been on both sides of major acquisitions in the education field and reveals his top pieces of advice.
Silver McDonald, the general manager of LEGO Education North America, says students need products that will teach them about collaboration, innovation, and coding to develop skills for careers of the future.
In the second part of a far-ranging interview, CEO Marten Roorda discusses how his organization makes decisions about making its research publicly available, and the rationale behind its many recent acquisitions.
EdWeek Market Brief looks at how Edsby, a Canadian company, scored a nationwide contract to bring its student information system to New Zealand’s 800,000 students.
Marten Roorda, the CEO of ACT Inc., talks about the future of summative testing, and his company’s new, broad-based strategy.
A newly approved law pumps $11.6 billion in new education funding into this critical state market for K-12 vendors.
Learning scientist Bror Saxberg says the best research from his discipline is often missing from educational products and the professional development that goes with them.
Internal and external acts of fraud are hazards for businesses and nonprofits in education, as in any other industry. We look at how to combat the threats.