James Burnett spent years doing professional development in the U.S. before selling his first product here. Now his company is working in all 50 states and 14 countries.
Selling an education business requires making a series of complex decisions that can be derailed by a number of factors, says Stuart Udell, a veteran executive in the education industry.
Applying “computational psychometrics” to efforts to personalize learning can help ed-tech companies create better products to meet student and teacher needs, says Alina von Davier.
This 22,000-member organization of teachers and “lead learners” is looking for ways to bridge the gap between educators and K-12 companies.
Bestselling author Daniel H. Pink brings his sales research and expertise to the challenges of selling products in the K-12 market.
Educators increasingly want features in an LMS system that allow them to be teachers and learners, and to access PD resources, says Schoology’s Kelly Ady.
Illustrative Mathematics CEO Lisa O’Masta, who leads one of the country’s biggest providers of open educational resources, explains what districts want from curriculum.
Demand for private education, delivered through independent schools and tutoring, has surged over the years in China, and many companies from other countries have been able to sell there.
Stephen Gal, a tech entrepreneur and Cornell professor, outlines how to establish value in a product, the best ways to fail, and how education companies can avoid mistakes.
Christine Willig, the CEO of a newly formed Illuminate Education, plans to focus on “process and people” as she combines five companies into one ed-tech business with a focus on a next-generation data platform, formative assessments, and more.