Companies that promote ambassador programs, or ask educators to give them props on social media, need to understand the Federal Trade Commission’s guidance to social media influencers.
Strong teacher input is critical to the successful adoption of new technology in K-12 classrooms, says Teaching Matters CEO Lynette Guastaferro.
Classcraft, a company that develops games for student engagement and learning, is growing and that means it will have use part of its $7.5 million in new funding to build out its sales infrastructure.
Joel Butterly, CEO and cofounder of InGenius Prep, talks about what it’s been like to grow his education company to have an international presence with hundreds of employees and contractors.
The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.
The U.S.-based virtual reality company zSpace has made inroads in China through a combination of careful planning and the use of strategic sales channels.
Todd Brekhus, the chief product officer at Renaissance, has been on both sides of major acquisitions in the education field and reveals his top pieces of advice.
Silver McDonald, the general manager of LEGO Education North America, says students need products that will teach them about collaboration, innovation, and coding to develop skills for careers of the future.
In the second part of a far-ranging interview, CEO Marten Roorda discusses how his organization makes decisions about making its research publicly available, and the rationale behind its many recent acquisitions.
EdWeek Market Brief looks at how Edsby, a Canadian company, scored a nationwide contract to bring its student information system to New Zealand’s 800,000 students.