Expert on Human Behavior and Decisionmaking Provides Insights That Could Boost Engagement
Well-known marketing expert Nancy Harhut uses research on human behavior to develop strategies for improving company outreach, engagement, and sales.
Study of 37 Education Leaders Shows Schools Want to Buy Smaller Chunks of Science and Social Studies Curricula
A study of 37 curriculum decision makers in 20 states found that educators want products for science and social studies that fit with inquiry-based learning.
Young Digital Providers in Particular View the RFP-Driven Process With Wariness, British Official Explains
Startup ed-tech companies from Britain regard the U.S. market with wariness, partly because of the tangled RFP process used in K-12, said George Burgess, who runs a U.K. networking organization.
Stanford University's Candace Thille Says Companies Need to Ask "What's the Learning Goal?"
Stanford University’s Candace Thille says education companies can design products that capitalize on learning science in order to create personalized learning environments.
Recruiting Expert Often Looks Outside School Districts When Seeking Ed-Tech Talent
BSG Team Ventures released compensation studies on two high-level positions in K-12: chief revenue officer and senior vice president of sales.
Learning to Identify the Key K-12 Decisionmakers Is a Challenge for Staff Pursuing Deals
SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.
State ESSA Plans, Trump's Budget, and FCC Policy Shifts Should Be on Your Radar
State planning around the Every Student Succeeds Act, tax reform, education funding, and changes to technology programs present both opportunities and challenges for companies.
Government Puts New Emphasis on Broadening Curricula, English-Language Skills
As Mexico’s New Education Model, or Modelo Educativo, puts new emphasis on broadening curricula and building English-language skills, one expert outlines the potential opportunities for school providers.
Well-Known Accelerator Says K-12 Providers Should Pay Close Attention to Pricing and Set Clear Goals for Pilots
The organization that oversees the Imagine K-12 accelerator offers advice on the approaches ed-tech companies should take when doing business with K-12 schools.
Silicon Valley Education Foundation Spearheaded Effort to Speed Purchasing, Address Data-Privacy Concerns
Can one contract meet all the needs of school districts and their ed-tech providers? That’s the premise behind a new contract launched by the Silicon Valley Education Foundation and several districts.
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