Companies That Are Creative About Solutions and Follow Available Guidelines Can Help Themselves and School Districts
K-12 companies can take a variety of steps to make sure their products meet the needs of students with disabilities and satisfy K-12 districts and federal law.
Steer Away from In-Your-Face Tactics: 'Aggressive Sales People Will Fail in This Business'
Too many salespeople in the K-12 market are overly aggressive and fail to recognize the benefits of softer-touch approaches to working with districts.
Affordability, Educational Impact, and Data-Privacy Protections Are Key Features Schools Will Want in AI Products
Affordability, educational impact, and data-privacy protections are key features schools will want in AI-driven products, says Jeff Dieffenbach, the associate director of the MIT Integrated Learning Initiative.
An Investor and the Chief of a Standards-Setting Organization Talk About Meeting Schools' Demands
Investor Jason Palmer and IMS Global Learning Consortium CEO Rob Abel talk about changing district demands for data “interoperability.”
Changing Math Instruction With His Own PD, and a Print-to-Digital Evolution Leads to Business in All 50 States
James Burnett spent years doing professional development in the U.S. before selling his first product here. Now his company is working in all 50 states and 14 countries.
Stuart Udell, the Leader of Achieve 3000, Has Overseen 20 Acquisitions and Two Major Mergers
Selling an education business requires making a series of complex decisions that can be derailed by a number of factors, says Stuart Udell, a veteran executive in the education industry.
Look for Advances in Measurement, Psychometrics to Influence Adaptive, Algorithm-Driven Learning, an ACT Research Chief Predicts
Applying “computational psychometrics” to efforts to personalize learning can help ed-tech companies create better products to meet student and teacher needs, says Alina von Davier.
K-12 Companies Struggle to Reach Teachers; This Group Is Working to Bridge the Gap
This 22,000-member organization of teachers and “lead learners” is looking for ways to bridge the gap between educators and K-12 companies.
Writer Talks About How to Get School District Leaders to Listen and What Motivates Sales Reps
Bestselling author Daniel H. Pink brings his sales research and expertise to the challenges of selling products in the K-12 market.
Schoology Instructional Strategy Director Outlines PD Features That Educators Want
Educators increasingly want features in an LMS system that allow them to be teachers and learners, and to access PD resources, says Schoology’s Kelly Ady.
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