How much effort should you be putting into marketing to district leaders on social media? An EdWeek Market Brief survey offers a mixed picture.
Despite increases in school funding at the state level, district leaders are cautious about what future budgets hold, an EdWeek Market Brief survey finds.
EdWeek Market Brief asked teachers about which types of digital tools make it much easier to personalize learning.
Educators’ influence on district purchasing decisions varies by the type of product that’s being marketed to their school systems.
EdWeek Market Brief’s survey found that district administrators are calling for services that address a variety of instructional, student, and data needs.
EdWeek Market Brief surveyed district administrators about the hurdles they face in implementing social-emotional learning. The results have big implications for vendors.
Sixty-one percent of survey respondents say they have conducted a pilot that involved using an ed-tech product for free during the trial period.
An EdWeek Market Brief survey looks at which types of academic resources, by subject area, K-12 buyers are most likely to reject because of price concerns.
An EdWeek Market Brief survey looks at what district administrators want from companies on clarity and transparency of their products’ costs and supports.
An EdWeek Market Brief survey examines where district decisionmakers go for product information. Do they turn to events, online searches, word-of-mouth recommendations from peers?