Educators' Influence Over District Purchasing Decisions Varies By Product Type, Subject Area, Grade Level, and District Size
Educators’ influence on district purchasing decisions varies by the type of product that’s being marketed to their school systems.
EdWeek Market Brief's Survey Found That District Officials Focused on Classroom and Administrative Needs
EdWeek Market Brief’s survey found that district administrators are calling for services that address a variety of instructional, student, and data needs.
EdWeek Market Brief Surveyed K-12 District Officials About the Factors Standing in Their Way
EdWeek Market Brief surveyed district administrators about the hurdles they face in implementing social-emotional learning. The results have big implications for vendors.
Pricing Is a Sticky Issue That Can Prevent a Pilot From Getting Off the Ground
Sixty-one percent of survey respondents say they have conducted a pilot that involved using an ed-tech product for free during the trial period.
We Asked K-12 Administrators About the Products They Reject Because of Cost
An EdWeek Market Brief survey looks at which types of academic resources, by subject area, K-12 buyers are most likely to reject because of price concerns.
An EdWeek Market Brief Survey Looks at the Clarity and Transparency Districts Want About Cost and Product Support
An EdWeek Market Brief survey looks at what district administrators want from companies on clarity and transparency of their products’ costs and supports.
An EdWeek Market Brief Survey Examines District Leaders' Go-to Sources of Intel on Vendors
An EdWeek Market Brief survey examines where district decisionmakers go for product information. Do they turn to events, online searches, word-of-mouth recommendations from peers?
Survey Respondents Mentioned Dozens of Different Tools and Services
More than two-thirds of school district leaders say their longest-lasting ed-tech product has been around for a decade or more, according to a survey of 500 district administrators.
Survey Results Offer Suggestions for Getting Administrators to Perceive You as More Than Just a Vendor
Strong customer service can help forge the kinds of relationships that make district leaders perceive your company as a long-term ally, a new EdWeek Market Brief survey reveals.
EdWeek Market Brief's Survey Finds That K-12 Leaders Want Classroom Tools, but Also Broad-Based Supports
Nearly half of district leaders have a big need for social-emotional learning interventions for diverse student populations, a new EdWeek Market Brief survey shows.
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