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Tag: Product Research & Development

Fundamentals
Aug. 9, 2023Sept. 22, 2023

Two-Minute Tip: Ed-Tech Evidence and Why It Matters

By Alexandria Ng
MB-Two-Minute-Tip-061923

In this Two Minute Tip, Dana Bryson, senior vice president of social impact at Study.com, talks about why ed-tech companies need to invest in building evidence for their products.

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Analyst's View
Aug. 3, 2023Sept. 22, 2023

Why the CPO Role Is on the Rise in Ed Tech

By Alexandria Ng
07.23_MB-Analyst-CPO-GettyImages-1362653353

A technology consultant discusses the advantages companies have when including this position – and what happens when companies don’t.

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Market Trends
July 21, 2023July 21, 2023

Education CEOs Weigh In: Where Do Their Organizations Get Their Best Ideas?

Leaders of Companies Describe Their Organizations' Internal and External Sources of Inspiration

By Alexandria Ng
07.23-MB-Trends-CEO Ideas-1483172285

Leaders of education companies spoke to EdWeek Market Brief about the internal and external sources of inspiration that help their organizations.

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Marketplace K-12
June 26, 2023June 27, 2023

Districts Using More Tech Tools Overall, But Individual Educators Taking Up Fewer, Report Finds

By Alexandria Ng
06.23 MB K12-Edtech-1437653453 (1)

Instructure’s analysis looks at trends in school districts’ overall usage of digital products, and which tech tools have the most takeup.

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Special Report
June 23, 2023Sept. 20, 2023

New Special Report: 4 Key Decision-Makers Who Shape K-12 Purchasing and Policy

By Sean Cavanagh
4 Key School District, Personas, EdWeek Market Brief

EdWeek Market Brief’s new special report looks at the backgrounds of top district administrators and how they make buying decisions.

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Market Trends
June 22, 2023June 23, 2023

Need a Partner to Research Your Product? Here are 5 Key Questions to Ask

Many Education Companies Need the Help of Universities and Other Researchers In Order to Evaluate Their Products

By Emma Kate Fittes
MB Trends-Research partners-1389582863

Many education companies would like to conduct research on their products but aren’t sure how to partner with universities and other researchers.

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Analyst's View
May 5, 2023May 5, 2023

Smart Strategies for Creating Gamified Products in Today’s K-12 Market

A Reviewer of Games Talks About Providing Necessary Feedback for Students and Capitalizing on Student Motivation

By Alexandria Ng
4-11-23 MB-Analyst-Gamification-1215734425

A top reviewer of games at Common Sense Media talks about how companies can develop products that provide feedback to students, and capitalize on their motivation.

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Market Trends
May 5, 2023May 5, 2023

Key Questions at the Heart of New Product Development

Education Companies Need to Conceive New Products With Their End Users -- School Districts -- in Mind

By Alexandria Ng

Knowing whether to invest time and money in a promising product for schools requires market research and asking challenging questions.

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Marketplace K-12
April 10, 2023Sept. 20, 2023

Turnitin Latest Company to Debut AI-Writing Detection Tool

By Alexandria Ng
3-14-23 MB-Data-Social-GettyImages-1424201452

A number of tools meant to expose student work produced by artificial intelligence tools have come onto the market.

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Marketplace K-12
March 7, 2023Sept. 20, 2023

The 3 Most Common Mistakes That Trip Up Ed-Tech Startup Founders

By Michelle Caffrey
3 Common Mistakes Ed-Tech Startups Make, EdWeek Market Brief

At the SXSW EDU show, a panel of investors said that entrepreneurs who can avoid a common set of missteps will stand out from the crowd.

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