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Tag: Product Research & Development

Market Trends
March 1, 2023March 2, 2023

How to Create ‘Inclusive’ Education Products

Education Companies Are Pursuing a Broader Array of Feedback on Products From Underrepresented Groups

By Alexandria Ng
1-17-23 MB-Trends-InclusiveDesign-496608648

Organizations across the K-12 market are investing time in field tests and research that will help them better support marginalized communities.

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Market Trends
Feb. 8, 2023Sept. 21, 2023

What Generative AI Will Bring to the Education Market

Technologies Like ChatGPT Could Help Teachers Create Instructional Materials, But Those Tools Also Come With Risks

By Alexandria Ng
Artificial Intelligence Lesson Plans

EdWeek Market Brief spoke to industry officials and educators about the implications of tools like ChatGPT and their potential to improve or complicate the work of schools.

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Marketplace K-12
Jan. 25, 2023Jan. 26, 2023

Feds Back Potential Launch of Cutting-Edge Education Research Program

By Alexandria Ng
1-13-23 MB-K12-OmnibusBill-funding-622513098

An omnibus spending measure signed into law by President Biden supports the launch of a new research program modeled on a renowned defense program known as DARPA.

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Market Trends
Nov. 17, 2022Nov. 18, 2022

How to Make Sure Product Implementation Matches the Sales Pitch

School Districts and Companies Need to Have Shared Expectations for Follow-Through

By Michelle Caffrey
111522-MB-K12-Implementation-639819378-b

School district often don’t realize the support they will need to implement a product, and the costs it will bring.

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Marketplace K-12
Nov. 17, 2022Nov. 18, 2022

EdTech Evidence Exchange, Innovate EDU Merge With Focus on Products and Evidence

By Alexandria Ng
Union Arrow

The two organizations share an interest in improving the use of research in ed tech, and making sure products are implemented effectively.

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Marketplace K-12
Nov. 9, 2022Nov. 10, 2022

New Online Tool Seeks to Map the Universe of Educational Research and Development

By Alexandria Ng
MB_map-national-pins-1197370329-02

The mapping tool aims to help researchers identify similar projects so that they can work together, avoid duplicative efforts, and bridge gaps across the field.

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Market Trends
Nov. 2, 2022Jan. 4, 2023

6 Strategies for Making Focus Groups More Useful for Companies — and for Schools

Education Company Leaders and Advisers to Industry Talk About What They've Learned About Staging Audience-Research Sessions

By Alexandria Ng

The informal audience-research sessions give education businesses the opportunity to hear directly from educators about products and features.

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Market Trends
Oct. 20, 2022Oct. 24, 2022

As Schools and Companies Scramble to Stamp Out Cheating, a Bigger Problem Remains

By Emma Kate Fittes

Education companies and educators need help not only curtailing online cheating, but encouraging students to understand proper sourcing and how to generate and convey their own ideas.

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Market Trends
Oct. 6, 2022Oct. 14, 2022

Tapping Talent From Outside Education: Why K-12 Companies Look to Other Industries

The Search for New Ideas Is Driving Organizations to Hire Applicants With Unexpected Work Histories

By Michelle Caffrey
MB-Market-Trends-10-5-22

Hiring managers and executives at companies serving K-12 districts see enormous benefits in the ideas and specialized skills that applicants from outside the education field can bring.

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Exclusive Data
July 29, 2022Jan. 4, 2023

The Key Incentives, and Jobs, That Lure Teachers to Education Companies

EdWeek Market Brief's Survey Asks About What Factors Lure K-12 Officials to Make the Leap

By Sean Cavanagh
MB-Exc-Data-July-28

An EdWeek Market Brief survey asks about what motivates teachers, school principals, and administrators to leave their jobs and what roles they want within businesses.

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