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Fundamentals

Fundamentals
March 31, 2020March 31, 2020

Two-Minute Tip: Rewards & Risks of Product Ambassador Programs

By Michelle R. Davis

In this short video tip, EdWeek Market Brief Senior Writer Michelle Davis highlights the risks and rewards of product ambassador programs.

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Fundamentals
Jan. 3, 2020March 16, 2021

Two-Minute Tip: Districts’ Most Pressing Product Demands

By Sean Cavanagh

In this two-minute tip, EdWeek Market Brief’s Sean Cavanagh breaks down our three-part research project on districts’ biggest curriculum, assessment, and PD needs.

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Fundamentals
Dec. 19, 2019Dec. 20, 2019

EdWeek Market Brief’s Most Popular Webinars of 2019

By Sean Cavanagh
Most-Popular-Webinars-of-2019

Our most widely-viewed webinars included a breakdown of the “evidence” standards in the Every Student Succeeds Act, and a look at how companies can improve district’s usage of their ed-tech products.

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Fundamentals
Nov. 7, 2019

Two-Minute Tip: Pointers for K-12 Ed-Tech Product Developers

By Michele Molnar
MB-Market-Trends-Research-Development

Educator and student feedback can make or break an ed-tech product. Here, we share insights from companies that have learned tough lessons in the field.

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Fundamentals
July 19, 2019

Two-Minute Tip: Building a Research Base for Your K-12 Product

By Sean Cavanagh

Even if an education company isn’t ready to do large-scale, rigorous research on its product, doing smaller-scale research on user experience can pay dividends, EdWeek Market Brief Managing Editor Sean Cavanagh explains.

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Fundamentals
June 21, 2019June 21, 2019

Video: Two-Minute Tip on Creating Pilot Projects That Impress K-12 Districts

By Michelle R. Davis

EdWeek Market Brief’s Michelle Davis talks in this video about the mistakes vendors make during pilot tests of products, and how they can be avoided.

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Fundamentals
May 15, 2019

Video: Two-Minute Tip on Boosting Usage of Your Ed-Tech Product

By Michele Molnar
2-min-tip-thumbnail

More school districts are monitoring the usage of the digital learning resources they buy. That means ed-tech providers need to make sure teachers and educators see their products as must-have tools in classrooms.

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Fundamentals
April 1, 2019April 17, 2019

Video: Two-Minute Tip on Smart Strategies for Working With School Principals

By Sean Cavanagh

K-12 companies can get into trouble if they’re selling to school principals but not keeping central-office administrators in the loop. Here are some tips on how to work with both groups of administrators effectively.

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Fundamentals
Feb. 8, 2019Feb. 8, 2019

Video: Two-Minute Tip on Making It in China’s Education Market

By Sean Cavanagh

In This Two-Minute Tip, EdWeek Market Brief Senior Editor Sean Cavanagh talks about the common mistakes education companies make in trying crack the Chinese market, and how they can overcome them.

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Fundamentals
Feb. 8, 2019Feb. 8, 2019

Video: Two-Minute Tip Breaking Down K-12 Needs for Social-Emotional Learning Products

By Sean Cavanagh

In this Two-Minute Tip, EdWeek Market Brief Senior Editor Sean Cavanagh talks about districts’ biggest demands for social-emotional learning products.

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