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Fundamentals

Fundamentals
Nov. 7, 2019

Two-Minute Tip: Pointers for K-12 Ed-Tech Product Developers

By Michele Molnar
MB-Market-Trends-Research-Development

Educator and student feedback can make or break an ed-tech product. Here, we share insights from companies that have learned tough lessons in the field.

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Fundamentals
July 19, 2019

Two-Minute Tip: Building a Research Base for Your K-12 Product

By Sean Cavanagh

Even if an education company isn’t ready to do large-scale, rigorous research on its product, doing smaller-scale research on user experience can pay dividends, EdWeek Market Brief Managing Editor Sean Cavanagh explains.

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Fundamentals
June 21, 2019June 21, 2019

Video: Two-Minute Tip on Creating Pilot Projects That Impress K-12 Districts

By Michelle R. Davis

EdWeek Market Brief’s Michelle Davis talks in this video about the mistakes vendors make during pilot tests of products, and how they can be avoided.

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Fundamentals
May 15, 2019

Video: Two-Minute Tip on Boosting Usage of Your Ed-Tech Product

By Michele Molnar
2-min-tip-thumbnail

More school districts are monitoring the usage of the digital learning resources they buy. That means ed-tech providers need to make sure teachers and educators see their products as must-have tools in classrooms.

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Fundamentals
April 1, 2019April 17, 2019

Video: Two-Minute Tip on Smart Strategies for Working With School Principals

By Sean Cavanagh

K-12 companies can get into trouble if they’re selling to school principals but not keeping central-office administrators in the loop. Here are some tips on how to work with both groups of administrators effectively.

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Fundamentals
Feb. 8, 2019Feb. 8, 2019

Video: Two-Minute Tip on Making It in China’s Education Market

By Sean Cavanagh

In This Two-Minute Tip, EdWeek Market Brief Senior Editor Sean Cavanagh talks about the common mistakes education companies make in trying crack the Chinese market, and how they can overcome them.

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Fundamentals
Feb. 8, 2019Feb. 8, 2019

Video: Two-Minute Tip Breaking Down K-12 Needs for Social-Emotional Learning Products

By Sean Cavanagh

In this Two-Minute Tip, EdWeek Market Brief Senior Editor Sean Cavanagh talks about districts’ biggest demands for social-emotional learning products.

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Fundamentals
Feb. 8, 2019Feb. 8, 2019

Video: Two-Minute Tip on Winning and Retaining K-12 Business

By Michelle R. Davis

In this Two-Minute Tip video, EdWeek Market Brief’s Michelle Davis talks about how K-12 companies can win the trust of district officials, and deliver on their promises.

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Fundamentals
Feb. 7, 2019Feb. 8, 2019

Video: Two-Minute Tip on District Leaders’ Biggest Gripes With Vendors

By Sean Cavanagh

In this Two-Minute Tip, district administrators talk to EdWeek Market Brief’s Sean Cavanagh about what makes them want to pay attention to a vendor’s pitch, or tune it out.

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Fundamentals
Feb. 1, 2019March 16, 2021

Video: Market Brief Probes Tech Titans, China, and Open Resources at ASU/GSV

By Sean Cavanagh
Ed Week Market Brief at ASU/GSV

EdWeek Market Brief moderated three sessions at the recent ASU/GSV summit, all of them captured on video: on open educational resources; the Chinese education market, and the role of Amazon, Apple, Google, and Microsoft in U.S. schools.

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