A Texas district seeks upgraded security on campuses; the Loudon, Va. school system will buy new history and social science materials; Antioch, Calif. schools want new educational, behavioral and therapeutic supports for students with disabilities.
Steps for Mastering the Four Seasons of the K-12 Education Market
Education Company Leaders Share Strategies for the Seasonal Twists and Turns of the School Year
Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.
Professional Learning Trends Move Into the LMS Marketplace
Schoology Instructional Strategy Director Outlines PD Features That Educators Want
Educators increasingly want features in an LMS system that allow them to be teachers and learners, and to access PD resources, says Schoology’s Kelly Ady.
School Districts Look for Diversity in Leadership of K-12 Companies, So ‘They Get Us’
California's Oakland Schools Weigh Racial, Gender Makeup of Companies When Making Purchasing Decisions
Diversity in education company leadership and the workforce helps vendors understand educational “context,” explains an Oakland, Calif., schools official.
Hear from our experts at ISTE about what principals think of educational technology, key market trends to watch, personalized learning and the future of work, and more.
The state of Massachusetts needs help developing next-generation assessments for several subjects, and two Texas districts are looking for a continuous improvement consultant and a credit-recovery service.
Set and Communicate Realistic Expectations to Win and Retain K-12 Business
Don't Oversell, Get the Right People In the Room, and Provide Ongoing Support to Keep Educators Coming Back
K-12 education leaders say the products they purchase sometimes don’t live up to the sales hype. Here’s how to manage expectations and avoid miscommunication.
Author of ‘The Growth Dilemma’ Talks About the Urgency of Making Smart Decisions
Inc.com Columnist and Financing Expert Outlines the Factors to Consider When Growing a Business
Ami Kassar, a finance expert and columnist for Inc.com, outlines the questions entrepreneurs must ask themselves about risk, investment, and growth.
Chinese Companies Making Moves in U.S. Education Market
Investors Seek Adaptive Learning Technologies, English-Language Tutoring, and Consumer STEM
Foreign investment presents opportunities to expand reach, but U.S. education businesses should set clear expectations for international deals, experts say.
Superintendent Takes Valuable Lessons With Him to the Private Sector
Companies Don't Spend Enough Time Trying to Understand the Problems They're Attempting to Solve, He Says
Education companies don’t spend enough time trying to understand the problems they’re attempting to help schools solve, says the former Palm Beach County, Fla., superintendent.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.