Vendors Are Considering How to Make That Shift in Sensitive Ways That Don't Alienate Districts
Transitioning from free to paid status could be a tricky business for companies that have been offering K-12 access to their products at no charge.
The Center For Reinventing Public Education is collecting information on how school districts are working to educate more than 9 million students remotely.
STAR Autism Support's Rapid Transition to Remote Training Offers Lessons for Others
The chief executive of STAR Autism Support describes how the company transformed its product into one that is in demand in this new, remote-learning environment.
As the Coronavirus Shuts Down Districts, Companies Need New Approaches That Resonate With Parents
Sales, communication, and customer-support strategy from the homeschool sector is now relevant across the education market, as the coronavirus fuels the need for remote learning.
In this short video tip, EdWeek Market Brief Senior Writer Michelle Davis highlights the risks and rewards of product ambassador programs.
How Companies Like McGraw-Hill, Edmentum, Discovery Education and DreamBox Learning Are Pivoting
Education businesses are ramping up technologies for remote work, reassigning workers to different tasks, and keeping an eye on employees’ mental well-being.
As districts grapple with shutdowns caused by the coronavirus, companies are developing new strategies for inbound inquiries, social-media messaging, and product development.
While many education businesses say they’ve seen no immediate disruption in their business cycles, they say prolonged upheaval could affect product testing, onboarding, and overall strategy.
Ed-tech companies viewing the spread of the coronavirus are bracing for the scarcity of components made in China where many factories are shuttered.
The CEO of a Company That Studies Procurement Points to Critical Best Practices in Bidding for K-12 Contracts
Corry Flatt, CEO of procurement company Bonfire, shares best practices and insider tips for increasing vendors’ odds when bidding on K-12 RFPs.
Actionable K-12 intel for business leaders powered by data and original research you can trust.