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Michelle R. Davis
Michelle R. Davis was a senior writer and social media strategist for EdWeek Market Brief who covered educational technology, including trends around digital education. She was also a senior contributing writer for Education Week. Michelle began working at Education Week in 2002 as a federal education reporter.
E-mail mdavis@epe.org
Market Trends
April 23, 2020April 27, 2020

Education Companies Are Offering Free Resources Amid the Coronavirus. How Do They Shift to Paid?

Vendors Are Considering How to Make That Shift in Sensitive Ways That Don't Alienate Districts

By Michelle R. Davis
Market-Brief-Market-Trends-April-20

Transitioning from free to paid status could be a tricky business for companies that have been offering K-12 access to their products at no charge.

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Marketplace K-12
April 15, 2020March 16, 2021

New Database Catalogs Remote Learning Approaches in 82 Districts Closed by Coronavirus

By Michelle R. Davis

The Center For Reinventing Public Education is collecting information on how school districts are working to educate more than 9 million students remotely.

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Analyst's View
April 10, 2020April 15, 2020

The Coronavirus Struck, and This Education Company Flipped Its Model

STAR Autism Support's Rapid Transition to Remote Training Offers Lessons for Others

By Michelle R. Davis
MB-Analysts-View-Apr-2

The chief executive of STAR Autism Support describes how the company transformed its product into one that is in demand in this new, remote-learning environment.

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Market Trends
April 2, 2020June 30, 2022

Key Lessons From the Homeschool Market That Matter Now More Than Ever

As the Coronavirus Shuts Down Districts, Companies Need New Approaches That Resonate With Parents

By Michelle R. Davis
MB-Market-Trends-Apr-2

Sales, communication, and customer-support strategy from the homeschool sector is now relevant across the education market, as the coronavirus fuels the need for remote learning.

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Fundamentals
March 31, 2020March 31, 2020

Two-Minute Tip: Rewards & Risks of Product Ambassador Programs

By Michelle R. Davis

In this short video tip, EdWeek Market Brief Senior Writer Michelle Davis highlights the risks and rewards of product ambassador programs.

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Market Trends
March 20, 2020April 7, 2020

5 Ways Ed. Companies Are Revamping Operations in Response to COVID-19

How Companies Like McGraw-Hill, Edmentum, Discovery Education and DreamBox Learning Are Pivoting

By Michelle R. Davis
MB-Late-Story-March-18-v2

Education businesses are ramping up technologies for remote work, reassigning workers to different tasks, and keeping an eye on employees’ mental well-being.

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Marketplace K-12
March 18, 2020March 24, 2020

Education Businesses Recalibrating Strategies in New Coronavirus Reality

By Michelle R. Davis
MB-Market-Trends-1-March-18

As districts grapple with shutdowns caused by the coronavirus, companies are developing new strategies for inbound inquiries, social-media messaging, and product development.

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Marketplace K-12
March 10, 2020March 16, 2021

How Education Companies Are Adjusting to the Coronavirus Threat

By Sean Cavanagh and Brian Bradley Michelle R. Davis Michele Molnar
MarketTrends-March10-c-Jian-Fan-Getty

While many education businesses say they’ve seen no immediate disruption in their business cycles, they say prolonged upheaval could affect product testing, onboarding, and overall strategy.

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Marketplace K-12
Feb. 20, 2020March 16, 2021

Education Companies Set Back by China’s Coronavirus Crisis

By Michelle R. Davis

Ed-tech companies viewing the spread of the coronavirus are bracing for the scarcity of components made in China where many factories are shuttered.

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Analyst's View
Feb. 13, 2020

How to Move Your Education Company Closer to the RFP Winner’s Circle

The CEO of a Company That Studies Procurement Points to Critical Best Practices in Bidding for K-12 Contracts

By Michelle R. Davis
Analysts-View-Feb-14

Corry Flatt, CEO of procurement company Bonfire, shares best practices and insider tips for increasing vendors’ odds when bidding on K-12 RFPs.

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