For Education Companies, Working With a Co-Op Can Lead to Bigger Deals, a Shorter Sales Cycle and a Wider Reach
Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.
In this Two-Minute Tip video, EdWeek Market Brief’s Michelle Davis talks about how K-12 companies can win the trust of district officials, and deliver on their promises.
This year among more than 30 entries to FETC’s Pitchfest to award the title of most innovative startup, many of the companies had a social mission in addition to being for-profit models.
At FETC in Orlando, a panel of ed-tech company investors and advisers weighed in on the latest trends in the market and pitfalls for vendors to avoid.
Having Educators Talk Up Your Products Can Pay Dividends, But Ethics Must Be a High Priority
Having educators talk up your products and services can pay dividends, but lack of attention to ethical concerns could put educators and companies in a difficult spot.
A new report scrutinizes the growing practice among ed-tech companies of using teachers as brand ambassadors to spread the word about products.
The most-read EdWeek Market Brief articles in 2018 focused on what educators want from ed-tech products, Chinese investors’ interest in the U.S. education market, and K-12 sales strategy.
What were the biggest news stories about the K-12 market in 2018? Check out Marketplace K-12’s 10 most popular blog posts over the past year.
K-12 Administrator Wants to Compare ‘Apples to Apples’ When Examining Product Research by Vendors
The chief academic officer of a 13,000-student district says he weighs vendor-produced research as he investigates whether a digital product or service is right for students.
The Federal Way system in Washington will expand its wireless network to accommodate more mobile devices; a New Hampshire district seeks a new website; and a Georgia district wants new Chromebooks and arts.
Actionable K-12 intel for business leaders powered by data and original research you can trust.