What you can expect to hear from Bett 2018, the annual international ed-tech conference held in London.
Education Companies Rethinking Strategies in Response to New Federal Tax Law
Tax Cuts Could Have Very Different Impact on Large, Small K-12 Providers
The massive, $1.5 trillion tax overhaul is prompting some companies to invest in new products while others are acting more cautiously.
ESSA Accountability Plans Offer K-12 Companies Key Primers on State Needs
Opportunities Exist Around Communication Tools, Improved Data systems, ELL Curricula, and Career Readiness
All states have now submitted their ESSA accountability plans and their details provide direction on where market demands and opportunities are likely to emerge.
5 Things in the GOP Tax Bill That K-12 Companies Should Watch Carefully
Provisions in Legislation Could Curtail District Spending, but Also Free Up New Dollars
Provisions in the tax legislation moving through Congress could curtail district spending, but also free up dollars in new areas.
Intersection of Virtual Ed. and Homeschooling Expanding Opportunities for Companies
Rise of Digital Learning Blurs the Line Between Online Charter Schools and Home Education
The rising popularity of virtual schools is causing a shift in the homeschooling curriculum market as students move seamlessly between online education and homeschooling.
Connecting With Classroom Teachers, Researchers Is a Must for K-12 Providers
UPenn Business Innovation Program Director Offers Advice Based on His Experiences at Microsoft and Pearson
The director of a new innovation center at the University of Pennsylvania offers advice for education companies based on his experiences as a senior executive at Microsoft and Pearson.
The company says it is determined to move from selling a “disconnected mix of products” to an “integrated, holistic experience.”
Texas’ Slim K-12 Budget Challenges Schools, Education Companies
With Funding for the Next Two Years Basically Flat, Vendors Must Present Creative Options
Even though Texas’ K-12 budget offers limited funding to districts, it creates opportunities for education companies that can help schools reduce costs.
10 Tips for Using Behavioral Psychology in Your Ed. Marketing Strategies
Expert on Human Behavior and Decisionmaking Provides Insights That Could Boost Engagement
Well-known marketing expert Nancy Harhut uses research on human behavior to develop strategies for improving company outreach, engagement, and sales.
Districts Counting On Array of Tools to Reach Out to Community
Award-Winning Superintendent of Texas System Uses Twitter, Podcasts, Live Streams to Connect
Superintendent Scott Muri talks about how parents’ and students’ expectations for communication from districts have changed.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.