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Michelle R. Davis
Michelle R. Davis was a senior writer and social media strategist for EdWeek Market Brief who covered educational technology, including trends around digital education. She was also a senior contributing writer for Education Week. Michelle began working at Education Week in 2002 as a federal education reporter.
E-mail mdavis@epe.org
Marketplace K-12
May 14, 2019May 17, 2019

K-12 Districts Wasting Millions by Not Using Purchased Software, New Analysis Finds

By Michelle R. Davis

A study that looked at ed-tech usage in schools found that on average, 67 percent of educational software licenses go unused.

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K-12 Insider
April 26, 2019Feb. 10, 2022

Why Education Companies Should Take Rural Districts Seriously

Smaller Systems Are Often Willing to Innovate and Band Together to Buy Products

By Michelle R. Davis
MB-K12 Insider-April 23-Rural-Getty

Rural districts are often more innovative and willing to spend on new products than companies realize, say two experts on rural schools.

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Marketplace K-12
April 3, 2019April 4, 2019

EdWeek Market Brief to Share Need-to-Know Insights at ASU GSV Conference

By Michelle R. Davis

Sign up for exclusive EdWeek Market Brief sessions that feature new, unreleased data and research and K-12 strategies for successful sales.

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Market Trends
March 22, 2019April 1, 2019

How Education Companies Can Manage and Motivate Millennial Workers

They Crave Workplace Flexibility, Opportunities for Professional Growth, and Fun in the Office

By Michelle R. Davis
MB-Market-Trends-Millenials-Getty

Millennials are the largest generation in today’s workforce and education companies are uniquely suited to attract them. But managing them effectively can be challenging.

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K-12 Insider
March 6, 2019March 16, 2021

One Pioneering District Leader’s Expectations for STEM Products

Word of Mouth Referrals, and Products That Reflect Real-World Experience Matter in an Alabama School System

By Michelle R. Davis
MB-Feb-28-K-12-Insider-DAVIS

The Talladega, Ala., County School District has a big footprint in the national conversation about advancing STEM for its students.

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Marketplace K-12
Feb. 28, 2019March 6, 2019

Get Insights from EdWeek Market Brief at SXSWedu

By Michelle R. Davis

At SXSW EDU, EdWeek Market Brief will hold briefings on educational trends and international education markets.

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Marketplace K-12
Feb. 20, 2019March 16, 2021

Webinar: Find Out Where K-12 Venture Capitalists Are Investing in 2019 and Beyond

By Michelle R. Davis
webinarvc

Learn more about the K-12 trends and products that are attracting venture capital investment in this webinar on Feb. 22 at 2 p.m. EST.

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Analyst's View
Feb. 14, 2019March 16, 2021

Inside a Nationwide Education Purchasing Cooperative: What Companies Need to Know

For Education Companies, Working With a Co-Op Can Lead to Bigger Deals, a Shorter Sales Cycle and a Wider Reach

By Michelle R. Davis
MB-Feb-14-Analysts-View

Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.

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Fundamentals
Feb. 8, 2019Feb. 8, 2019

Video: Two-Minute Tip on Winning and Retaining K-12 Business

By Michelle R. Davis

In this Two-Minute Tip video, EdWeek Market Brief’s Michelle Davis talks about how K-12 companies can win the trust of district officials, and deliver on their promises.

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Marketplace K-12
Jan. 31, 2019March 16, 2021

Ed-Tech Startups at FETC Promote Both Mission and Profitability

By Michelle R. Davis

This year among more than 30 entries to FETC’s Pitchfest to award the title of most innovative startup, many of the companies had a social mission in addition to being for-profit models.

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