Inside a Nationwide Education Purchasing Cooperative: What Companies Need to Know
For Education Companies, Working With a Co-Op Can Lead to Bigger Deals, a Shorter Sales Cycle and a Wider Reach
There are a lot of ways to find out what K-12 districts are buying and the best strategies to reach them. But working with a cooperative—especially one that specializes in education—can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.
Cooperatives typically allow districts to piggyback or tap…