Video: Two-Minute Tip on Winning and Retaining K-12 Business

Senior Writer

In this Two-Minute Tip, EdWeek Market Brief’s Michelle Davis talks about how K-12 companies can win the trust of district officials, and deliver on their promises.

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It’s easy for school district leaders to end up feeling misled by vendors during the purchasing process, especially when what’s promoted in a sales pitch doesn’t match up with reality.

Having the right people at the table, providing information on data privacy and interoperability, and thinking carefully about how to structure pilot projects can go a long way toward building new business and earning renewals.

In this Two-Minute Tip, EdWeek Market Brief Senior Writer Michelle Davis offers advice on how K-12 companies can win the trust of district decisionmakers, and keep it by delivering with strong performance.

Follow EdWeek Market Brief on Twitter @EdMarketBrief or connect with us on LinkedIn.


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