Two-Minute Tip: Building a Research Base for Your K-12 Product

Managing Editor

Even if an education company isn’t ready to do large-scale, rigorous research on its product, conducting smaller-scale research on user experience can pay dividends, EdWeek Market Brief Managing Editor Sean Cavanagh explains.

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The idea of building a research base for a product appeals to many K-12 companies, for obvious reasons.

Doing so potentially gives vendors an imprimatur of evidence that their program, tool, or platform helps students academically, improves instruction, or hits other educational goals. And it gives companies internal validation that their products are on the right track.

Yet many education providers aren’t sure where to start in trying to build a research foundation for their product. And many wrongly assume that all of the research they conduct has to be large-scale, and highly rigorous. In fact, smaller-scale research can yield valuable information that benefits districts, helps the company improve its product, and possibly leads to new sales.

In this Two-Minute Tip, EdWeek Market Brief Managing Editor Sean Cavanagh offers advice to companies on how to build a research foundation for their products, and mistakes to avoid.

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