Ed-tech providers are often unclear what research on their products they should try to collect, and what evidence K-12 leaders and educators want to see.

Both new and established companies can ease their path for collecting research by understanding the specific goals they have for their products — and how they’re supposed to be implemented. They should also be prepared to customize research plans to their specific needs, and gather data on both product effectiveness and K-12 users’ experiences with their ed-tech tools and systems.