Video: Two-Minute Tip on Smart Strategies for Working With School Principals

Senior Editor

K-12 companies can get into trouble if they’re selling to school principals but not keeping central-office administrators in the loop. Here are some tips on how to work with both groups of administrators effectively.

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Many companies long to pitch their products to school principals, in the hope of paving the way to a district-wide sale. But it’s easy for vendors to get in troubleĀ if they’re selling to school principals but not keeping central-office administrators in the loop.

In this Two-Minute Tip, EdWeek Market Brief Senior Editor Sean Cavanagh offers advice for vendors on how they can work with both school- and district-level administrators effectively, and not undermine trust with district bosses.


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