K-12 companies can get into trouble if they’re selling to school principals but not keeping central-office administrators in the loop. Here are some tips on how to work with both groups of administrators effectively.
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Many companies long to pitch their products to school principals, in the hope of paving the way to a district-wide sale. But it’s easy for vendors to get in trouble if they’re selling to school principals but not keeping central-office administrators in the loop.
In this Two-Minute Tip, EdWeek Market Brief Senior Editor Sean Cavanagh offers advice for vendors on how they can work with both school- and district-level administrators effectively, and not undermine trust with district bosses.