10 Mistakes to Avoid When Going Global
Cultural Differences, Exchange Rates, Pricing, and Reseller Relationships Are All Key Factors to Understand
U.S. companies make critical mistakes in understanding everything from cultures to currencies as they move into international markets.
George DeBakey, a consultant with 35 years of experience in the international education market, speaks with EdWeek Market Brief about tips for companies trying to shift to the global arena.