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Tag: Communications

Market Trends
Sept. 8, 2023Sept. 22, 2023

7 Ways Education Companies Fail to Do Their Homework on Districts

District Officials Talk About the Questions Vendors Are Often Unprepared to Answer

By Emma Kate Fittes
08.23 MB-Trends-HomeworkList-1472468738

School district officials talk about the most common questions vendors hoping to work with them are not prepared to answer.

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Exclusive Data
March 23, 2023Sept. 25, 2023

The Biggest Mistakes Education Companies Make on Social Media

An EdWeek Market Brief Survey Finds Flaws in Messaging and Tactics

By Michelle Caffrey
3-14-23 MB-Data-Social-GettyImages-1424201452

An EdWeek Market Brief survey asked district leaders, principals, and educators about the social-media messaging that captivates them or turns them off.

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Exclusive Data
March 30, 2021April 1, 2021

Are Education Journalists Ignoring Your Pitches?

A New Study Helps Explain Why, and What Education Companies Can Do About It

By Holly Yettick
MB-Exclusive-Data-March-25-21

Reporters covering education have little trust in education companies, compared to other sources of information, a survey of news industry scribes finds.

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Exclusive Data
Feb. 8, 2019March 16, 2021

The ‘Nonprofit’ Label Pays Dividends in K-12

District Leaders Look More Favorably on Non-Commercial Organizations, an EdWeek Market Brief Survey Reveals

By Holly Yettick
MB-Feb-7-Exclusive-Data

A strong majority of school district leaders say they prefer to buy from nonprofit companies, an EdWeek Market Brief survey shows.

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Purchasing Alert
Jan. 13, 2017May 22, 2017

Cincinnati Wants to Broadcast Successes; Okla. District Addresses Special Ed Needs

By Leo Doran

Ohio’s third biggest district is looking to hire public affairs consultants, while an Oklahoma district is looking for special education services.

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