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Holly Yettick
Director, Research Center
Holly Yettick directs the Education Week Research Center, which produces standalone studies as well as analyses for Education Week and special reports such as Quality Counts. Holly began working at Education Week in 2014 after earning a Ph.D. in 2013 from the University of Colorado at Boulder's School of Education and completing a postdoctoral fellowship at the University of Colorado at Denver's School of Public Affairs. Prior to attending graduate school, she spent 11 years covering education and other topics for newspapers in Florida, Alabama, and Colorado.
E-mail hyettick@epe.org @HollyYettick LinkedIn
Exclusive Data
March 30, 2021April 1, 2021

Are Education Journalists Ignoring Your Pitches?

A New Study Helps Explain Why, and What Education Companies Can Do About It

By Holly Yettick
MB-Exclusive-Data-March-25-21

Reporters covering education have little trust in education companies, compared to other sources of information, a survey of news industry scribes finds.

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Exclusive Data
Dec. 20, 2019Dec. 23, 2019

The Forces That District Leaders Say Disrupt Their Budgets

EdWeek Market Brief's Survey Asked K-12 Leaders What Factors Will Negative Impact Their Spending Over the Next Two Years

By Holly Yettick
MB-Exclusive Data-Dec-20

An EdWeek Market Brief survey asked district administrators which factors — from state mandates to federal policy to local bond measures — will hurt their budgets the most over the next two years.

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Exclusive Data
Dec. 5, 2019Dec. 6, 2019

Where Are You Most Likely to Find 1-to-1 Tech Programs in K-12?

Survey Looks at the Tech Landscape, and the Mix of Google, Apple, and Microsoft Devices Across Districts

By Holly Yettick
MB-Exclusive-Data-Dec-6

The survey has implications for companies trying to understand whether districts of different sizes have the tech infrastructure to support digital products at various grade levels.

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Exclusive Data
Nov. 14, 2019March 16, 2021

The Promise of the Preschool Market

New Survey Results Suggest Public Preschools are Using Ed-Tech Products, Creating Opportunities for Vendors

By Holly Yettick
MB-Data-Exclusive-Preschool-Getty

Well over half of district leaders say they offer publicly-funded preschool programs — and many of those programs have ed-tech needs.

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Exclusive Data
Oct. 24, 2019Oct. 25, 2019

A Data-Based Look at District Leaders’ Social-Media Appetites

An EdWeek Market Brief Survey Suggests That Marketing Products Via Online Platforms Can Work, if the Approach Is Right

By Holly Yettick
MB-exclusive-data-social-media-habits-article-Copyright-Getty-01

How much effort should you be putting into marketing to district leaders on social media? An EdWeek Market Brief survey offers a mixed picture.

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Exclusive Data
Oct. 11, 2019March 16, 2021

District Leaders Bearish About Future of K-12 Budgets

Companies in the Education Market Should Not Expect Spending Sprees, Suggests EdWeek Market Brief's Survey

By Holly Yettick
MB-Exclusive-Data-Oct-10

Despite increases in school funding at the state level, district leaders are cautious about what future budgets hold, an EdWeek Market Brief survey finds.

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Exclusive Data
Sept. 26, 2019March 16, 2021

Which Traits in Ed-Tech Products Do Teachers Believe ‘Personalize’ Learning?

Educators See Some Features as More Powerful Than Others, an EdWeek Market Brief Survey Shows

By Holly Yettick
MB-Exclusive Data-personalized learning-ed-tech-Sept 27

EdWeek Market Brief asked teachers about which types of digital tools make it much easier to personalize learning.

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Exclusive Data
Sept. 6, 2019Sept. 6, 2019

Where Do Teachers Have The Most Influence in Buying K-12 Products?

Educators' Influence Over District Purchasing Decisions Varies By Product Type, Subject Area, Grade Level, and District Size

By Holly Yettick
MB-Exclusive Data-teachers-9-6-Getty

Educators’ influence on district purchasing decisions varies by the type of product that’s being marketed to their school systems.

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Exclusive Data
Aug. 22, 2019Aug. 22, 2019

The Key Services That Are Missing From the K-12 Market

EdWeek Market Brief's Survey Found That District Officials Focused on Classroom and Administrative Needs

By Holly Yettick
MB-Aug-14-Exclusive Data

EdWeek Market Brief’s survey found that district administrators are calling for services that address a variety of instructional, student, and data needs.

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Exclusive Data
Aug. 8, 2019Feb. 10, 2022

The Biggest Obstacles to Making Social-Emotional Learning Work

EdWeek Market Brief Surveyed K-12 District Officials About the Factors Standing in Their Way

By Holly Yettick
MB-Aug-8-Exclusive-Data-B

EdWeek Market Brief surveyed district administrators about the hurdles they face in implementing social-emotional learning. The results have big implications for vendors.

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