Email Marketing: Generating Sales Leads vs. Alienating Potential Customers

Many School Leaders Regard Email Solicitations as a Major Annoyance, But Companies See Solid ROI

Contributing Writer

Does email marketing alienate potential customers or bring them in? The answer is probably both, but it depends on the quality of those email campaigns. 

Many school district officials regard email solicitations from education companies as an annoyance and channel them straight to the spam filter.  “I don’t have time to focus through that kind of…

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