What School Districts Mean When They Tell Companies: ‘Do Your Homework’

Businesses Don't Need to Know Every Detail of District Policy, But They Should Grasp the Big Picture

Senior Editor

One of the biggest complaints district leaders have with vendors is they don’t do their homework. They’re pitching products without knowing a school system’s needs and priorities.

But when K-12 administrators say they want companies to do their homework, what do they have in mind?

School officials and vendors who have been on either side of those…

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