EdWeek Market Brief’s new special report looks at the backgrounds of top district administrators and how they make buying decisions.
Need a Partner to Research Your Product? Here are 5 Key Questions to Ask
Many Education Companies Need the Help of Universities and Other Researchers In Order to Evaluate Their Products
Many education companies would like to conduct research on their products but aren’t sure how to partner with universities and other researchers.
Smart Strategies for Creating Gamified Products in Today’s K-12 Market
A Reviewer of Games Talks About Providing Necessary Feedback for Students and Capitalizing on Student Motivation
A top reviewer of games at Common Sense Media talks about how companies can develop products that provide feedback to students, and capitalize on their motivation.
Key Questions at the Heart of New Product Development
Education Companies Need to Conceive New Products With Their End Users -- School Districts -- in Mind
Knowing whether to invest time and money in a promising product for schools requires market research and asking challenging questions.
A number of tools meant to expose student work produced by artificial intelligence tools have come onto the market.
At the SXSW EDU show, a panel of investors said that entrepreneurs who can avoid a common set of missteps will stand out from the crowd.
How to Create ‘Inclusive’ Education Products
Education Companies Are Pursuing a Broader Array of Feedback on Products From Underrepresented Groups
Organizations across the K-12 market are investing time in field tests and research that will help them better support marginalized communities.
What Generative AI Will Bring to the Education Market
Technologies Like ChatGPT Could Help Teachers Create Instructional Materials, But Those Tools Also Come With Risks
EdWeek Market Brief spoke to industry officials and educators about the implications of tools like ChatGPT and their potential to improve or complicate the work of schools.
An omnibus spending measure signed into law by President Biden supports the launch of a new research program modeled on a renowned defense program known as DARPA.
How to Make Sure Product Implementation Matches the Sales Pitch
School Districts and Companies Need to Have Shared Expectations for Follow-Through
School district often don’t realize the support they will need to implement a product, and the costs it will bring.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.