Companies Need to Know When to Take a Stand on Hot-Button Social and Political Issues

An Ethics Guru and a PR Expert Talk About How to Make That Decision Without Alienating Customers

The world of education is populated by more than its fair share of socially and politically charged issues: immigration, racial equity, religion, arming teachers, sex education, tax policy. The list goes on.

Outside the K-12 world, companies increasingly are taking stands on hot-button social and political issues. Outdoor retailers Patagonia and REI Co-op, for instance, denounced…

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