Companies Need to Know When to Take a Stand on Hot-Button Social and Political Issues

An Ethics Guru and a PR Expert Talk About How to Make That Decision Without Alienating Customers

Contributing Writer

The world of education is populated by more than its fair share of socially and politically charged issues: immigration, racial equity, religion, arming teachers, sex education, tax policy. The list goes on.

Outside the K-12 world, companies increasingly are taking stands on hot-button social and political issues. Outdoor retailers Patagonia and REI Co-op, for instance, denounced…

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