I have just applied for a research grant, which provides funding for innovative businesses over the course of two years. If we can win this grant, it will mean we can hire, scale, service more students and schools, and identify important metrics that will prove and improve the efficacy of our product.

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When I talk about Autism Expressed and its mission to teach digital skills to students with autism, many automatically assume that my company is a not-for-profit venture. But Autism Expressed is a for-profit company, a fact which sometimes surprises people.

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Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.

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To grow an ed-tech startup, you have to know your market. Conversations with the various players involved are invaluable. Use the information gathered to organize talking points based on what is important to each of the players on your radar screen.

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