Market Brief ON: Sales & Marketing is a collection of 15 essential stories exploring education companies’ strategies for reaching K-12 customers.
Pearson has announced it will produce all of its college textbooks digitally, first. What does the move signal for curriculum-producers in the K-12 arena?
On Wednesday, July 24 at 2 p.m. EST, EdWeek Market Brief will host a webinar that takes its audience inside EdReports’ process, how the organization works with curriculum providers and districts, and how K-12 systems use its reviews in screening and selecting classroom resources.
Even if an education company isn’t ready to do large-scale, rigorous research on its product, doing smaller-scale research on user experience can pay dividends, EdWeek Market Brief Managing Editor Sean Cavanagh explains.
Hands-on coding and STEM education company SAM Labs raises $8.9 million; China-based Bright Scholar acquires British international schools network; Blue Canoe wins $500,000 from Qualcomm; ByteDance leads investment in Minerva Project.
Four California districts, serving 140,000 students, are buying ed-tech cooperatively through the Education Technology Joint Powers Authority, and other K-12 systems are poised to sign up.
This Market Brief ON: Strategy offers a collection of must-read stories for K-12 companies on trends that are shaping the education market.
The personalized learning tech provider AltSchool will become Altitude Learning, and give up management of its schools.
Imbellus’ CEO says her company’s AI-fueled assessments can give schools more useful information about students’ preparation for a fast-changing workforce.
Curriculum providers Open Up Resources and Illustrative Mathematics say they’ve settled a dispute over attribution rules for their materials.