When K-12 Officials Try Free Products, How Long Is It Before They’re Willing to Pay?

Principals and District Leaders Have Different Views of Products That Don't Carry an Up-Front Price Tag

Research Analyst

Education companies have a major interest in figuring out if the free products they gave out during the first couple of months of the pandemic will eventually produce revenue, and improve their bottom lines.

An EdWeek Market Brief survey conducted this summer finds that district-level administrators and school principals were divided on how quickly they’d be…

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