The Art of the Follow-Up: Closing the Deal After a Conference

How to Avoid Common Mistakes That Turn Into Missed Opportunities

Contributing Writer
school district contracts, closing the deal

Conferences and trade shows take a lot of time and effort to pull off, but the real work for education technology companies starts the minute the booth is packed up. That’s when companies have the chance to turn all the promising conversations and connections they’ve made into full paying customers.

But according to the Center…