Researchers Estimate 7,600 District Buyers for Common-Core Materials

Associate Editor

As districts implement the Common Core State Standards, 68 percent plan to purchase new instructional materials—an increase from 62 percent two years ago, according to a survey by MDR , a provider of marketing information and services for education.

The potential market size of purchasing common-core materials is 7,600 district buyers, according to the survey, which will be included in MDR’s EdNET Insight State of the K-12 Market 2013. This four-part report will be available in its entirety later in December. In the meantime, MDR, which is based in Shelton, Conn., shared a portion of the report’s results with Education Week.

Replacing textbooks with online resources was listed as a high- to medium-priority initiative by 78 percent of curriculum directors who responded to the survey. Procuring apps was a high to medium priority for 77 percent.

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Besides purchasing common-core materials, 66 percent of curriculum directors—especially those in large, urban districts—plan to create new materials using internal resources, and 58 percent, particularly from suburban districts, plan to repurpose existing materials.

Some 76 percent of districts—especially among small districts—plan to seek free materials from the Partnership for Assessment of Readiness for College and Careers (PARCC) and the Smarter Balanced Assessment Consortium.

Of technology directors who responded to the survey, 43 percent say they are “substantially prepared” for online common-core testing, while 7 percent said they are not at all prepared and 14 percent consider themselves fully prepared.

Curriculum directors are focused on modifying curriculum and instruction to meet the new standards, which was the top priority of 84 percent. Modifying assessments to prepare for the new common-core tests is a top priority for 79 percent.

Two priorities that have moved up from previous years are implementing STEM programs, and focusing on personalized learning, or more learner-centric environments.

MDR conducted its district-level survey in April and May 2013, with 256 technology directors responding and 257 curriculum directors, said Kathleen Brantley, director EdNET Insight. She said the survey is statistically valid based on metropolitan area and size of district.


4 thoughts on “Researchers Estimate 7,600 District Buyers for Common-Core Materials

  1. With the kid of money our government spends and receives from education we all have to be genius at least! I can’t help to wonder: when will we finally see some really good results of such huge investments? And now there is common core and huge money spending for all. It has to finally be paid off in a form of high scores of test results. I guess it is time to think of a common core as if it is more of an advantage rather than disadvantage like most of people currently think these days
    Alicia from Company

    1. I’m pretty sure one way to get a return on our educational investment would be for students to do their own assignments rather than having a service such as yours write their essays for them.

      Actually, you are uniquely positioned to understand what’s driving all this. CCSS and its attendant barnacles is just one more way that people like you can feed off the educational institutions we have. It’s all about focusing on making an opportunistic buck without regard for what effect you have on the integrity of the institution you’re leeching off of. Surely you of all people can understand that.

  2. Part of the point of CCSS was always to move merchandise. Nice to see it’s working out so well. I’ll be curious to see if CCSS becomes like Windows, with a new, improved version every few years or so. Of course, upgrading to Windows Vista was not mandated by the federal government,

  3. CCSS were driven by the book and test publishers, who then convinced politicians that this would be best for students. What a crock!

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