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Tag: Conferences

Market Trends
March 9, 2017June 13, 2019

The Art of the Follow-Up: Closing the Deal After a Conference

How to Avoid Common Mistakes That Turn Into Missed Opportunities

By Malia Rulon Herman
school district contracts, closing the deal

More than 80 percent of sales leads generated at trade shows are not effectively followed up, according to the Center for Exhibition Industry Research.

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Marketplace K-12
March 8, 2017March 9, 2017

At SXSWedu, ‘Mastery-Based’ Lessons Touted as Option for Equity

By Sean Cavanagh

A pair of New York City education department officials argued for the benefits of weaving mastery-based lessons with “culturally relevant” education.

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Marketplace K-12
March 8, 2017June 7, 2017

Startup Founder Offers Peek Inside Venture Capital Dealmaking at SXSWedu

By Sean Cavanagh
SXSWedu-bananas

The founder of a startup at the SXSWedu conference spoke with Marketplace K-12 about the challenges of securing funding from venture capitalists.

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Marketplace K-12
March 6, 2017March 9, 2017

EdWeek Market Brief On the Scene at SXSWedu

By Sean Cavanagh
SXSWedu 2015

The annual South by Southwest Edu conference is expected to draw at least 7,000 registrants this year, and EdWeek Market Brief will bring you the highlights.

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Fundamentals
March 2, 2017March 3, 2017

EdWeek Market Brief Minute: Tips for International Vendors on U.S. Market

By Sean Cavanagh

The staff of EdWeek Market Brief, in a presentation at the Bett conference, offered K-12 companies from around the world an introduction to what it takes to work in the U.S. education market.

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Analyst's View
Feb. 2, 2017June 8, 2017

In Foreign K-12 Markets, Microsoft VP Sees Rising Demand for Local Products, Fast Results

By Sean Cavanagh

Decisions about ed-tech purchasing are becoming more decentralized in many foreign markets, with an increased emphasis on using local content, says Microsoft Vice President Anthony Salcito.

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Market Trends
Nov. 18, 2016June 8, 2017

How Companies Can Make the Most of Education Conferences

Organizers of High-Profile K-12 Events Offer Advice, and Warn of Mistakes Vendors Should Avoid

By Malia Rulon Herman
MB_Market-Intel1_Conferences-Networking

Organizers of the biggest K-12 gatherings give their advice on how education companies can stand out, through smart planning and careful follow-up – and they offer tips on what mistakes vendors should avoid.

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K-12 Insider
Sept. 16, 2016June 7, 2017

What a School District Innovation Officer Does, and Why It Matters to You

Two district leaders talk about their roles and the serious mistakes education companies make

By Michele Molnar
MB-K12Insider-InnovationOfficer-GETTY-01

Two district leaders talk about their roles in bringing “innovation” into their districts, and the mistakes companies make when approaching them.

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