The first seven months of 2020 were tough ones for PreK-12 publishers, according to an analysis by an industry group.
Education Marketing During COVID-19: Winning With Behavioral Science
Understanding How Districts Will Respond to Pricing Models and Messaging Is Critical
Marketing guru Nancy Harhut talks about how education companies can apply behavioral and social science principles in their outreach to school district clients.
K-12 superintendents from several U.S. regions expressed dissatisfaction with education vendors’ marketing campaigns amid the COVID-19 pandemic, a new survey says.
International Private Schools: How Sheltered Are They From the COVID-19 Storm?
The Schools Have Been Resilient During Past Economic Crises, Says an Analysis by a U.K.-Based Research Firm
International private schools have been a growing market, and they’re trying trying to improve their remote-learning capabilities in order to impress families.
A Chinese ed-tech firm is again being accused of fraud, after a U.S.-based short seller says its investigation uncovered use of bots to inflate the firm’s market value.
There’s been an interest in more “holistic” forms of assessment at the state and district level over the past few years, and the testing organization is trying to seize the moment.
Key Insights on Europe’s Diverse Education Market
Technology Infrastructure and Appetite for Tutoring Varies Across Nations, a Venture Capital Investor Says
The school tech landscape varies enormously in Europe from country to country, as does demand for out-of-school tutoring, says Benoit Wirz, an education investor focused on the region.
North America accounted for 52 percent of the $4.2 billion school furniture market in 2018, according to a report from Grand View Research.
Where Are You Most Likely to Find 1-to-1 Tech Programs in K-12?
Survey Looks at the Tech Landscape, and the Mix of Google, Apple, and Microsoft Devices Across Districts
The survey has implications for companies trying to understand whether districts of different sizes have the tech infrastructure to support digital products at various grade levels.
An analysis of schools’ usage of popular literacy and math ed-tech products shows that implementation is improving, but dramatic savings may be possible by evaluating what goes unused.
Market Brief
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