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Tag: Market Research

Marketplace K-12
May 27, 2022

Access to High-Quality Curriculum Is On the Rise. But PD Is Not Keeping Up

By Michelle Caffrey
EdReports offers analysis on the state of the curriculum market, EdWeek Market Brief

EdReports’ new study finds standards-aligned material is increasingly available, but districts need to ramp up professional development to put those resources into action.

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Marketplace K-12
April 22, 2022April 25, 2022

Why the Florida Curriculum Adoption Battle Matters to Education Companies

By Sean Cavanagh
One of the four examples of a resource that Florida officials banned from a recent math adoption. EdWeek Market Brief

School districts in Florida and elsewhere have traditionally relied on their states’ adoption processes — rightly or wrongly — as means of judging the quality of curricular materials.

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Exclusive Data
April 6, 2022April 8, 2022

Who’s Going to Terminate Your Contract?

An EdWeek Market Brief Survey Asked K-12 District Officials About Who Decides When to End Relationships with Vendors

By Alex Harwin
MB-Exc-Data-Apr-4

An EdWeek Market Brief survey asked district officials which administrators are most likely to terminate contracts over dissatisfaction with vendors.

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Marketplace K-12
March 31, 2022April 15, 2022

Got Evidence for Your Ed. Product? New Certification Invites Vendors to Prove It

By Sean Cavanagh
New certification program invites vendors to prove research, EdWeek Market Brief

A new certification program by the company LearnPlatform challenges vendors to develop an evidence base and protect student data privacy.

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Exclusive Data
March 17, 2022March 18, 2022

Why Education Company Email Messages Resonate – or Fall Flat

An Edweek Market Brief Survey Asked K-12 Officials About the Most Effective Company Messages Hitting Their Inboxes

By Emma Kate Fittes
MB-Data-Emails-031622-GettyImages-1170828052

An EdWeek Market Brief survey asked district administrators what it takes for a new vendor to break through the noise in their inboxes.

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Special Report
Feb. 25, 2022March 4, 2022

Special Report: School District Purchasing Outlook for 2022-23

K-12 Buying Plans, Market Conditions, and Shifting Demands for Products, Sales and Marketing 

By Sean Cavanagh
Woman_Juggling_GettyImages-1268284668 [Converted]

A new EdWeek Market Brief special report looks at key district purchasing priorities, and which sales and marketing techniques are working or falling flat.

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Market Trends
Feb. 3, 2022Feb. 10, 2022

Winning and Losing Pitches: Why Venture Capitalists Choose to Invest – or Not

Four Investors Break Down How They Choose to Place Bets on Education Companies

By Malia Rulon Herman
MB-Trends-020122-risk-taking-GettyImages-1327008358

Four venture capitalists focused on education tell EdWeek Market Brief about pitches from companies that made them want to invest, and others that made them stay away.

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Analyst's View
Jan. 27, 2022April 4, 2022

Simple Steps for Bringing Research to Your Education Products

In Striving for Something Perfect, Many Companies Ignore Strategies for Gathering Evidence That Can Help Them

By Robin L. Flanigan
MB-AnalystsView-Research-012622-GettyImages-1200976782

Many education organizations in the market ignore common-sense ways to establish evidence for their products, explains consultant Kripa Sundar.

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Market Trends
Dec. 21, 2021Jan. 2, 2022

5 Key Predictions for the K-12 Market in 2022

Districts Head Into the New Year With an Array of Needs as Omicron Creates Uncertainty

By Sean Cavanagh
Key Predictions for the K-12 Market in 2022

EdWeek Market Brief offers a forecast of key opportunities and challenges for vendors over the coming year.

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Fundamentals
Dec. 16, 2021Feb. 10, 2022

Two-Minute Tip: What Educators Want From Social-Emotional Learning Programs

By Alex Harwin
What K-12 districts want from SEL products

Research Analyst Alex Harwin talks about what EdWeek Market Brief’s survey research has revealed about district demands for social-emotional learning support.

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