How ed-tech companies hire and compensate sales people is the subject of a McKinsey & Company study that also examined similarities between the education and technology industries.
Many education business make mistakes that could have been avoided in choosing advisory boards, which can play critical roles in product development, strategy, and understanding the market.
An examination of a database housing more than 76,000 academic journals reveals the most heavily studied topics in science and math education, providing valuable context for companies.
Faster testing of the effectiveness of ed-tech products can help education companies make better decisions about how to re-shape their products to meet schools’ needs.
Vendors can help themselves if they know the big picture of districts’ budgets and academic needs, and the policy interests of top administrators.
Education providers today look for classroom teachers and administrators who can help their businesses with product development, sales, and outreach to schools—not just professional development.
What happens when schools realize that much of the digital content they’re paying for has been underutilized—or untouched—in classrooms?
Dozens of states have approved or considered legislation toughening students-data privacy laws, and those policies are likely to have an effect on the strategic decisions and product development of ed-tech providers.
Education company leaders should put a high priority on analytics skills, communication competence, and education smarts when looking for an in-house data scientist.
Identifying the right company in a foreign market to represent and distribute your company’s products can be the difference between failure and success.