When Selling Ed Tech to Districts, Know the Local Context

Companies can gain insights about K-12 systems' priorities by knowing their history

Contributing Writer

When they’re trying to sell education technology products to school districts, many vendors overlook K-12 administrators’ past experiences with digital tools, and how it influences what they want, said Anton Inglese, the chief financial officer of the Batavia Public School District 101.

Districts are overwhelming being drawn to Chromebooks, and tend to have mixed views of “freemium” tech products, said Inglese, who spoke with EdWeek Market Brief’s Ben Herold about trends in the market. Ingelse also co-chairs a committee on emerging technologies at the Consortium for School Networking.

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