In this Two Minute Tip, Dana Bryson, senior vice president of social impact at Study.com, talks about why ed-tech companies need to invest in building evidence for their products.
K-12 school district leaders discuss issues unique to early childhood education and how to address remote instruction, learning loss, parent training and social-emotional learning amid the pandemic.
In this short video tip, EdWeek Market Brief Senior Writer Michelle Davis highlights the risks and rewards of product ambassador programs.
6 Smart Strategies for Education Companies in Digital Marketing
Vendors Can Apply Social Media, Voice Technologies, and Other Tools in Fresh Ways
New technologies, and new approaches to using existing platforms, are creating opportunities for education providers willing to think creatively.
The CEO of ed-tech company Listenwise shares insight around finding the right people for K-12 sales and marketing jobs.
By 2025, $6 billion will be spent on AI in education, according to the researchers, who identified six areas to watch where the technology could generate value in K-12 and beyond.
What Kind of Teacher Feedback Convinces K-12 Districts to Make Purchases?
Survey Spells Out the Messages Leaders Need to Hear From Those Educators
When teachers talk up a product’s impact on student achievement and engagement, administrators come away impressed, an EdWeek Market Brief survey shows.
To create a conference that works for attendees and vendors, use these suggestions from an experienced entrepreneur and conference-goer.
Top tips for getting the most out of a decision to attend a conference by following up, contacting leads, and using social media.
School Districts Look for Diversity in Leadership of K-12 Companies, So ‘They Get Us’
California's Oakland Schools Weigh Racial, Gender Makeup of Companies When Making Purchasing Decisions
Diversity in education company leadership and the workforce helps vendors understand educational “context,” explains an Oakland, Calif., schools official.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.