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Tag: Marketing

Fundamentals
Aug. 9, 2023

Two-Minute Tip: Ed-Tech Evidence and Why It Matters

By Alexandria Ng
MB-Two-Minute-Tip-061923

In this Two Minute Tip, Dana Bryson, senior vice president of social impact at Study.com, talks about why ed-tech companies need to invest in building evidence for their products.

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Marketplace K-12
Opinion May 14, 2020May 15, 2020

Superintendents Brainstorm to Support Early Learners During COVID-19 Outbreak

By Nikki Navta
Early Childhood Educators

K-12 school district leaders discuss issues unique to early childhood education and how to address remote instruction, learning loss, parent training and social-emotional learning amid the pandemic.

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Fundamentals
March 31, 2020March 31, 2020

Two-Minute Tip: Rewards & Risks of Product Ambassador Programs

By Michelle R. Davis

In this short video tip, EdWeek Market Brief Senior Writer Michelle Davis highlights the risks and rewards of product ambassador programs.

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Market Trends
Feb. 7, 2020Feb. 11, 2020

6 Smart Strategies for Education Companies in Digital Marketing

Vendors Can Apply Social Media, Voice Technologies, and Other Tools in Fresh Ways

By Michelle R. Davis
Market-Trends-Feb-7

New technologies, and new approaches to using existing platforms, are creating opportunities for education providers willing to think creatively.

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The Startup Blog
Opinion Aug. 12, 2019March 16, 2021

The Art of Hiring in K-12 Companies: How to Attract New Employees Who Are a Fit

By Monica Brady-Myerov

The CEO of ed-tech company Listenwise shares insight around finding the right people for K-12 sales and marketing jobs.

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Marketplace K-12
June 4, 2019

Global Artificial Intelligence Boom Predicted in Education, Particularly in China

By Michelle R. Davis

By 2025, $6 billion will be spent on AI in education, according to the researchers, who identified six areas to watch where the technology could generate value in K-12 and beyond.

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Exclusive Data
Oct. 25, 2018March 16, 2021

What Kind of Teacher Feedback Convinces K-12 Districts to Make Purchases?

Survey Spells Out the Messages Leaders Need to Hear From Those Educators

By Holly Yettick
ExclusiveData-Teacher-Tried-Products-Getty

When teachers talk up a product’s impact on student achievement and engagement, administrators come away impressed, an EdWeek Market Brief survey shows.

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The Startup Blog
Opinion July 24, 2018March 16, 2021

5 Ways to Improve Conferences and Make Them More Productive

By Nikki Navta

To create a conference that works for attendees and vendors, use these suggestions from an experienced entrepreneur and conference-goer.

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The Startup Blog
Opinion July 9, 2018March 16, 2021

Maximize Your Conference Visit: The Real Work Is in the Follow-Up

By Nikki Navta

Top tips for getting the most out of a decision to attend a conference by following up, contacting leads, and using social media.

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K-12 Insider
June 29, 2018March 12, 2019

School Districts Look for Diversity in Leadership of K-12 Companies, So ‘They Get Us’

California's Oakland Schools Weigh Racial, Gender Makeup of Companies When Making Purchasing Decisions

By Michelle R. Davis
MB-June-K-12-Insider-June-28-2

Diversity in education company leadership and the workforce helps vendors understand educational “context,” explains an Oakland, Calif., schools official.

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Recent Posts

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