By 2025, $6 billion will be spent on AI in education, according to the researchers, who identified six areas to watch where the technology could generate value in K-12 and beyond.
What Kind of Teacher Feedback Convinces K-12 Districts to Make Purchases?
Survey Spells Out the Messages Leaders Need to Hear From Those Educators

When teachers talk up a product’s impact on student achievement and engagement, administrators come away impressed, an EdWeek Market Brief survey shows.
To create a conference that works for attendees and vendors, use these suggestions from an experienced entrepreneur and conference-goer.
Top tips for getting the most out of a decision to attend a conference by following up, contacting leads, and using social media.
School Districts Look for Diversity in Leadership of K-12 Companies, So ‘They Get Us’
California's Oakland Schools Weigh Racial, Gender Makeup of Companies When Making Purchasing Decisions

Diversity in education company leadership and the workforce helps vendors understand educational “context,” explains an Oakland, Calif., schools official.
A conference veteran provides insider tips to help startups get the most out of conference attendance, including around booth messaging, pitches and clothing choices.
District Leaders Talk About the Books That Shape Their Lives and Work
Survey Offers Insights Into the Priorities of K-12 Leaders

District leaders’ professional reading lists offer ideas for improving education companies’ thought leadership-related marketing content.
In the startup world, every dollar counts. So is it worth it to go to a conference? Are some more important to attend than others? Here’s how to decide whether to go or not.
6 Tips for Making It in Developing African Markets
The Founder of an African Ed-Tech Incubator Offers Guidance for Companies Keen on Introducing Products to Emerging Economies

Education companies can succeed in developing countries in Africa if they clearly understand the potential risks and rewards, says Jamie Martin, the founder of the African ed-tech incubator Injini.
Marketing and assessment professionals needed in Phoenix, Ariz. and the state of Delaware.