Best-Selling Author Daniel Pink On What It Takes for Salespeople to Succeed in K-12

Writer Talks About How to Get School District Leaders to Listen and What Motivates Sales Reps

Associate Editor

IImage of author Daniel PinkThe K-12 sales cycle is bruising, author and researcher Daniel Pink says, and it takes sales sophistication to understand how to navigate such a complex system.

Pink wrote “To Sell Is Human: The Surprising Truth About Moving Others,” a book that examines the art and science of sales. It became a #1 New York Times bestseller and is being translated into 31 languages. In it, he shares discoveries about the sales process and debunks myths …

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