In this short video tip, EdWeek Market Brief Senior Writer Michelle Davis highlights the risks and rewards of product ambassador programs.
6 Smart Strategies for Education Companies in Digital Marketing
Vendors Can Apply Social Media, Voice Technologies, and Other Tools in Fresh Ways
New technologies, and new approaches to using existing platforms, are creating opportunities for education providers willing to think creatively.
Teachers who act as “ambassadors” for educational products, and who receive anything in exchange, must disclose that arrangement when they post endorsements on social media.
Pairing Up With Research Institutions Pays Off for Ed. Companies
Survey Offers Insights on the Factors That Convince Districts to Choose K-12 Vendors
An EdWeek Market Brief survey reveals the surprising factors that make district leaders choose company products.
A new report scrutinizes the growing practice among ed-tech companies of using teachers as brand ambassadors to spread the word about products.
Cultivating teachers as digital ambassadors for your startup product is a smart move that can help spread word of mouth recommendations.
Google Earning High Marks for Customer Satisfaction From K-12 Users
Amazon, Apple, and Microsoft Receive Lower Net Promoter Scores on Educator Survey
Google earns high Net Promoter Scores–a common measure of customer loyalty and satisfaction–from educators, although district leaders are more enthusiastic than teachers, an EdWeek Market Brief survey shows.
A big North Carolina district is looking for marketing consultants. A Maryland district wants to buy digital math textbooks and electronic reading materials.
It’s essential to grow your startup’s culture in a deliberate way. As I grow Listenwise, I try to stay focused on the values I embraced in the early days.
For a startup, exhibiting at a conference is not as easy as just showing up in the booth. Many things need to be sourced, sent, and ultimately assembled to create the right experience for your clients and potential clients.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.