In this short video tip, EdWeek Market Brief Senior Writer Michelle Davis highlights the risks and rewards of product ambassador programs.
New technologies, and new approaches to using existing platforms, are creating opportunities for education providers willing to think creatively.
Teachers who act as “ambassadors” for educational products, and who receive anything in exchange, must disclose that arrangement when they post endorsements on social media.
An EdWeek Market Brief survey reveals the surprising factors that make district leaders choose company products.
A new report scrutinizes the growing practice among ed-tech companies of using teachers as brand ambassadors to spread the word about products.
Cultivating teachers as digital ambassadors for your startup product is a smart move that can help spread word of mouth recommendations.
Google earns high Net Promoter Scores–a common measure of customer loyalty and satisfaction–from educators, although district leaders are more enthusiastic than teachers, an EdWeek Market Brief survey shows.
A big North Carolina district is looking for marketing consultants. A Maryland district wants to buy digital math textbooks and electronic reading materials.
It’s essential to grow your startup’s culture in a deliberate way. As I grow Listenwise, I try to stay focused on the values I embraced in the early days.
For a startup, exhibiting at a conference is not as easy as just showing up in the booth. Many things need to be sourced, sent, and ultimately assembled to create the right experience for your clients and potential clients.