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Tag: Product Research

Market Trends
March 1, 2023March 2, 2023

How to Create ‘Inclusive’ Education Products

Education Companies Are Pursuing a Broader Array of Feedback on Products From Underrepresented Groups

By Alexandria Ng
1-17-23 MB-Trends-InclusiveDesign-496608648

Organizations across the K-12 market are investing time in field tests and research that will help them better support marginalized communities.

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Market Trends
Feb. 8, 2023Feb. 13, 2023

What Generative AI Will Bring to the Education Market

Technologies Like ChatGPT Could Help Teachers Create Instructional Materials, But Those Tools Also Come With Risks

By Alexandria Ng
Artificial Intelligence Lesson Plans

EdWeek Market Brief spoke to industry officials and educators about the implications of tools like ChatGPT and their potential to improve or complicate the work of schools.

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Marketplace K-12
Nov. 17, 2022Nov. 18, 2022

EdTech Evidence Exchange, Innovate EDU Merge With Focus on Products and Evidence

By Alexandria Ng
Union Arrow

The two organizations share an interest in improving the use of research in ed tech, and making sure products are implemented effectively.

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Marketplace K-12
Nov. 9, 2022Nov. 10, 2022

New Online Tool Seeks to Map the Universe of Educational Research and Development

By Alexandria Ng
MB_map-national-pins-1197370329-02

The mapping tool aims to help researchers identify similar projects so that they can work together, avoid duplicative efforts, and bridge gaps across the field.

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Market Trends
Nov. 2, 2022Jan. 4, 2023

6 Strategies for Making Focus Groups More Useful for Companies — and for Schools

Education Company Leaders and Advisers to Industry Talk About What They've Learned About Staging Audience-Research Sessions

By Alexandria Ng

The informal audience-research sessions give education businesses the opportunity to hear directly from educators about products and features.

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Market Trends
Oct. 6, 2022Oct. 14, 2022

Tapping Talent From Outside Education: Why K-12 Companies Look to Other Industries

The Search for New Ideas Is Driving Organizations to Hire Applicants With Unexpected Work Histories

By Michelle Caffrey
MB-Market-Trends-10-5-22

Hiring managers and executives at companies serving K-12 districts see enormous benefits in the ideas and specialized skills that applicants from outside the education field can bring.

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Analyst's View
July 27, 2022July 27, 2022

7 Essential Steps to Protecting Student Data Privacy

A Consultant Who Works With Ed. Companies Talks About Common Missteps and How to Avoid Them

By Robin L. Flanigan
7 essential steps to protecting student data privacy, EdWeek Market Brief

Ed-tech companies need to weave privacy protections into product design and the very fabric of what they do, says Linnette Attai, who consults organizations on GDPR and other regulations.

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Marketplace K-12
July 12, 2022July 12, 2022

Are Interim Assessments Living Up to Their Billing? New Review Aims to Find Out

By Emma Kate Fittes

Interim testing will be the focus of new product reviews by EdReports and the National Center for the Improvement of Educational Assessment.

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Market Trends
June 2, 2022June 30, 2022

Districts Have Rushed to Buy Tutoring Programs. Is Their Evidence Base Keeping Up?

Companies Are Under Pressure to Show the Research Behind Their Strategies

By Emma Kate Fittes

At a moment when many districts are investing in expansive tutoring efforts, companies are under rising pressure to prove their programs’ effectiveness.

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Analyst's View
Dec. 8, 2021June 30, 2022

How Ed-Tech Developers Can Get It Right on Augmented and Virtual Reality Products

A Researcher Breaks Down the Opportunities -- and Risks -- That Immersive Technologies Carry for K-12

By Brian Bradley
MB Q&A Virtual Reality-1219677146

A researcher for the Joan Ganz Cooney Center breaks down the opportunities — and risks — for school districts in adopting immersive technologies.

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