Avoid 'Canned' Comments, Be Specific About Products to Build Trust, Be SEO Friendly, Experts Say
EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.
ISTE and Project Unicorn today released a guide to give teachers and administrators direction and examples of how districts can make better decisions around selecting ed tech.
Officials from Oregon’s Center on Teaching and Learning, and the company, Catapult Learning, say their arrangement could serve as a model for public-private partnerships.
The Iowa City, Iowa-based nonprofit has made its latest in a string of acquisitions and investments, snapping up Knovation, a company focused on content curation.
Companies That Are Creative About Solutions and Follow Available Guidelines Can Help Themselves and School Districts
K-12 companies can take a variety of steps to make sure their products meet the needs of students with disabilities and satisfy K-12 districts and federal law.
Don't Shy Away From Discussing Product Costs and Make Sure to Provide Robust PD and Technical Support
Both established companies and startups can help themselves in pilot tests by providing cost estimates, offering excellent technical support, and building buy-in across a district.
Look for Advances in Measurement, Psychometrics to Influence Adaptive, Algorithm-Driven Learning, an ACT Research Chief Predicts
Applying “computational psychometrics” to efforts to personalize learning can help ed-tech companies create better products to meet student and teacher needs, says Alina von Davier.
K-12 Companies Struggle to Reach Teachers; This Group Is Working to Bridge the Gap
This 22,000-member organization of teachers and “lead learners” is looking for ways to bridge the gap between educators and K-12 companies.
Writer Talks About How to Get School District Leaders to Listen and What Motivates Sales Reps
Bestselling author Daniel H. Pink brings his sales research and expertise to the challenges of selling products in the K-12 market.
Educators often seek out vendor-provided data to learn about ed-tech tools, but they are unlikely to trust research vendors provide, a new study finds.
Actionable K-12 intel for business leaders powered by data and original research you can trust.