In this video, EdWeek Market Brief Staff Writer Emma Kate Fittes talks about what vendors need to look for when they read the key district academic and financial blueprints.
Educators Don’t Feel Prepared to Buy Ed Tech. That Has Implications for Vendors
EdWeek Market Brief's Survey Reveals Shortcomings in How Teacher Colleges Help Educators Become Smart Consumers
An EdWeek Market Brief survey finds that teacher prep programs fail to get aspiring educators ready to evaluate, purchase, and implement ed tech.
5 Tips for Using a School District Strategic Plan to Your Advantage
Vendors Who Learn to Closely Read the Blueprints for Change Gain Key Insights
Strategic plans offer key insights into districts’ goals and long-term vision, but a surprising number of vendors ignore them.
Testimonials From These District Sources Matter the Most to K-12 Buyers
An EdWeek Market Brief Survey Asked K-12 Leaders About The Advice They Seek on Products
In a new survey, EdWeek Market Brief asked district administrators which of their K-12 peers strongly influence their view of company products.
Why Education Company Email Messages Resonate – or Fall Flat
An Edweek Market Brief Survey Asked K-12 Officials About the Most Effective Company Messages Hitting Their Inboxes
An EdWeek Market Brief survey asked district administrators what it takes for a new vendor to break through the noise in their inboxes.
After a Two-Year Wait, In-Person Education Conferences Are Roaring Back to Life
What Does the SXSWedu Event Signal for the Resurgence of Big Face-to-Face Events?
The SXSWedu conference offered a preview of how big in-person gatherings will play out, as COVID restrictions lift and education companies seek out networking opportunities.
Special Report: School District Purchasing Outlook for 2022-23
K-12 Buying Plans, Market Conditions, and Shifting Demands for Products, Sales and Marketing
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A new EdWeek Market Brief special report looks at key district purchasing priorities, and which sales and marketing techniques are working or falling flat.
When Districts Fail to Take Vendors Seriously, These Are the Biggest Reasons
An EdWeek Market Brief Survey Reveals K-12 Officials Biggest Peeves With Company Pitches
A pair of EdWeek Market Brief surveys reveal that the district RFP process has returned to normal, but that K-12 officials are turned off by various vendor behaviors.
Nearly two years into the pandemic, staffing shortages have kept many districts in “crisis mode.” Some companies are figuring out creative ways to ease the burden.
An EdWeek Market Brief survey finds that district officials respond most favorably to former educators working for companies when those ex-educators are helping with PD and support.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.