Revenues for prekindergarten through grade K-12 instructional materials reached $61.4 million in March, up 82 percent over a year ago.
EdWeek Market Brief’s virtual summit, held June 8-10, offers education company officials tips on school district priorities and spending, as they attempt to emerge from the pandemic.
After more than a year behind web cameras, some districts are asking vendors to come for face-to-face meetings. Others are more cautious.
Managers need to be able to recognize when employees are being pushed to the limits and be aware of their own biases, says Jennifer Moss, an author and an award-winning journalist.
An EdWeek Market Brief survey looks at which district and school leaders shape buying decisions on the critical instructional tools.
Districts are using emergency spending authority to purchase a broader array of products than they did during pre-COVID days, according to vendors.
Ed-tech firms across Europe mostly decreased their marketing budgets or kept them flat during the pandemic, holding back on aggressive new ad campaigns during a historical period of business uncertainty, a new analysis finds.
Oregon superintendent Katrise Perera brings a distinct perspective to her interactions with vendors, having formerly served in a key role at a major education company.
Reporters covering education have little trust in education companies, compared to other sources of information, a survey of news industry scribes finds.
An EdWeek Market Brief survey asked district administrators about the factors that led them to agree to pay for products vendors had previously offered at no cost.