Revenues for prekindergarten through grade K-12 instructional materials reached $61.4 million in March, up 82 percent over a year ago.
EdWeek Market Brief’s virtual summit, held June 8-10, offers education company officials tips on school district priorities and spending, as they attempt to emerge from the pandemic.
Companies Weighing When to Send Staff Back Into Districts
Schools' Comfort With Face-to-Face Meetings Varies Greatly by State and Region
After more than a year behind web cameras, some districts are asking vendors to come for face-to-face meetings. Others are more cautious.
The Critical Role Managers Play in Preventing Employee Burnout
Education Company Leaders 'Need to Dig Deeper' in Supporting Workers, Says Author Jennifer Moss
Managers need to be able to recognize when employees are being pushed to the limits and be aware of their own biases, says Jennifer Moss, an author and an award-winning journalist.
When Buying Classroom and Formative Assessments, Districts Listen to These People First
An EdWeek Market Brief Survey Examines Which District Officials Have the Most Say Over Buying Classroom Assessments
An EdWeek Market Brief survey looks at which district and school leaders shape buying decisions on the critical instructional tools.
Why District Leaders Tap Into Discretionary Spending Powers, Outside of RFPs
School Systems Have Been Forced to Make Quick Decisions About Desperately Needed Products
Districts are using emergency spending authority to purchase a broader array of products than they did during pre-COVID days, according to vendors.
Ed-tech firms across Europe mostly decreased their marketing budgets or kept them flat during the pandemic, holding back on aggressive new ad campaigns during a historical period of business uncertainty, a new analysis finds.
A Superintendent Who’s Been in the Private Sector Has Advice for Companies
An Oregon School District Leader Talks About Needs in PD, English-Language Services, and More
Oregon superintendent Katrise Perera brings a distinct perspective to her interactions with vendors, having formerly served in a key role at a major education company.
Are Education Journalists Ignoring Your Pitches?
A New Study Helps Explain Why, and What Education Companies Can Do About It
Reporters covering education have little trust in education companies, compared to other sources of information, a survey of news industry scribes finds.
What Causes Districts to Make the Leap From Free to Paid Products?
An EdWeek Market Brief Survey Reveals Different Factors Motivating the Switch
An EdWeek Market Brief survey asked district administrators about the factors that led them to agree to pay for products vendors had previously offered at no cost.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.