EdWeek Market Brief Surveyed District Officials About What Shapes Their Initial Virtual or In-Person Impressions
EdWeek Market Brief surveyed district and school leaders about the topics they want discussed in an initial meeting with a company that will lead to a second meeting.
Gustavo Balderas, Named the 2020 Superintendent of the Year, Is Trying to Guide a District Through the Trials of the COVID Era
Gustavo Balderas, named national superintendent of the year this year, looks for companies that can offer flexibility, and continuity amid change.
Principals and District Leaders Have Different Views of Products That Don't Carry an Up-Front Price Tag
District-level administrators and principals have different experiences with free products during COVID-19, an EdWeek Market Brief survey finds.
The Institute of Education Sciences has unveiled ed-tech guides to make educators aware of resources available for virtual teaching amid the COVID-19 pandemic.
Tactics in Professional Development, Sales, and Other Areas Have Gone Through Major Shifts
Districts’ appetite for virtual events, and companies’ new reliance on online sales and outreach, is reshaping how business gets done in education.
Many Countries Have Launched Ambitious Digital Programs, Even Amid Economic Pain
Despite broad economic uncertainty, the international education market offers opportunities for vendors who choose the right countries with the right strategies.
Understanding How Districts Will Respond to Pricing Models and Messaging Is Critical
Marketing guru Nancy Harhut talks about how education companies can apply behavioral and social science principles in their outreach to school district clients.
A Top Adviser to Companies Working in the Asian Nation Offers Guidance on the Complex Market
A top adviser to the British Chamber of Commerce in China explains how new regulations will affect foreign education companies, and how they can navigate the market.
K-12 superintendents from several U.S. regions expressed dissatisfaction with education vendors’ marketing campaigns amid the COVID-19 pandemic, a new survey says.
K-12 Leaders and Vendors Offer Advice on How Education Providers Can Get the Tone and Substance Right
The time that districts can devote to vendor meetings during COVID-19 is precious. Here are four tips for how companies can give districts the substance and tone they want.
Actionable K-12 intel for business leaders powered by data and original research you can trust.