EdWeek Market Brief surveyed district and school leaders about the topics they want discussed in an initial meeting with a company that will lead to a second meeting.
Gustavo Balderas, named national superintendent of the year this year, looks for companies that can offer flexibility, and continuity amid change.
District-level administrators and principals have different experiences with free products during COVID-19, an EdWeek Market Brief survey finds.
The Institute of Education Sciences has unveiled ed-tech guides to make educators aware of resources available for virtual teaching amid the COVID-19 pandemic.
Districts’ appetite for virtual events, and companies’ new reliance on online sales and outreach, is reshaping how business gets done in education.
Despite broad economic uncertainty, the international education market offers opportunities for vendors who choose the right countries with the right strategies.
Marketing guru Nancy Harhut talks about how education companies can apply behavioral and social science principles in their outreach to school district clients.
A top adviser to the British Chamber of Commerce in China explains how new regulations will affect foreign education companies, and how they can navigate the market.
K-12 superintendents from several U.S. regions expressed dissatisfaction with education vendors’ marketing campaigns amid the COVID-19 pandemic, a new survey says.
The time that districts can devote to vendor meetings during COVID-19 is precious. Here are four tips for how companies can give districts the substance and tone they want.