Organizations Need to Think Through How to Communicate With Customers -- and When to Change Their Plans
Company officials talk about when it’s time to end a product, what metrics they should use to make the decision, and when to consider alternatives.
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The Biggest District Client Is Not Necessarily the Best One, If a Vendor Isn't Ready
Education companies need to resist the temptation to simply chase the biggest contract in the biggest district.
Crushed by staffing shortages and a need to help novice teachers, districts are asking companies to make adjustments to the structure and framing of professional development.
School Districts and Companies Need to Have Shared Expectations for Follow-Through
School district often don’t realize the support they will need to implement a product, and the costs it will bring.
Companies Are Under Pressure to Show the Research Behind Their Strategies
At a moment when many districts are investing in expansive tutoring efforts, companies are under rising pressure to prove their programs’ effectiveness.
The Point Person for an Ed-Tech Provider's Outreach to Districts Talks About How Expectations Have Changed
An ed-tech provider’s chief customer officer breaks down how the pandemic has forced the company to respond more quickly to district needs.
EdWeek Market Brief Surveyed K-12 Officials on the Help Families Need to Become Engaged in Students' Learning
The COVID-19 pandemic has forced more companies to consider how useful their classroom tech is to parents — not just teachers.
National Surveys Examine Customer Support, Product Implementation During Uncertain Times
Sixty-one percent of district leaders surveyed say that on-demand videos, tutorials, and other digital resources were the most valuable and effective tool for them and their staff members in this moment.
Over the Last Month, K-12 Buyers Have Put a Focus on Different Priorities, EdWeek Market Brief Finds
A series of EdWeek Market Brief surveys of district leaders and teachers taken during the coronavirus show how their view of budgets and their spending priorities have changed over time.
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