Companies That Are Creative About Solutions and Follow Available Guidelines Can Help Themselves and School Districts
K-12 companies can take a variety of steps to make sure their products meet the needs of students with disabilities and satisfy K-12 districts and federal law.
Don't Shy Away From Discussing Product Costs and Make Sure to Provide Robust PD and Technical Support
Both established companies and startups can help themselves in pilot tests by providing cost estimates, offering excellent technical support, and building buy-in across a district.
Invest in Building Relationships, Do the Right Research, Get Your People on the Ground, Say Company Leaders
Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.
Look for Advances in Measurement, Psychometrics to Influence Adaptive, Algorithm-Driven Learning, an ACT Research Chief Predicts
Applying “computational psychometrics” to efforts to personalize learning can help ed-tech companies create better products to meet student and teacher needs, says Alina von Davier.
Education Company Leaders Share Strategies for the Seasonal Twists and Turns of the School Year
Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.
K-12 Companies Struggle to Reach Teachers; This Group Is Working to Bridge the Gap
This 22,000-member organization of teachers and “lead learners” is looking for ways to bridge the gap between educators and K-12 companies.
Writer Talks About How to Get School District Leaders to Listen and What Motivates Sales Reps
Bestselling author Daniel H. Pink brings his sales research and expertise to the challenges of selling products in the K-12 market.
Educators often seek out vendor-provided data to learn about ed-tech tools, but they are unlikely to trust research vendors provide, a new study finds.
One of the Biggest Lessons Learned Is to Involve the End User From the Beginning
One of the biggest lessons learned is to involve the end user from the beginning of the process, asking educators the key questions they need the data to answer.
Ed-tech providers and educators need to be able to answer three basic questions to prove that an ed-tech product works, a panel agreed.
Actionable K-12 intel for business leaders powered by data and original research you can trust.