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Market Trends

Market Trends
Dec. 21, 2021Sept. 21, 2023

5 Key Predictions for the K-12 Market in 2022

Districts Head Into the New Year With an Array of Needs as Omicron Creates Uncertainty

By Sean Cavanagh
Key Predictions for the K-12 Market in 2022

EdWeek Market Brief offers a forecast of key opportunities and challenges for vendors over the coming year.

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Market Trends
Dec. 9, 2021Dec. 10, 2021

In-Person Learning Creates New Set of Demands for Special Needs Products

School Districts Are Looking for Help With Assessments, Managing Student Learning, and Accommodations

By Emma Kate Fittes
12-7-2021-MBTrends-SpecEd-GettyImages-911625736

Special education students endured major setbacks during COVID. The return to in-person instruction has created a new set of needs for schools to help those populations.

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Market Trends
Dec. 1, 2021Jan. 21, 2022

An Inside Look at Districts’ Priorities With Federal Stimulus Dollars

By David Saleh Rauf
11-15 MB Trends-stimulus-projects-GettyImages-1257921503

Across the country, school districts are plowing their share of federal stimulus aid into ambitious projects meant to counter problems brought on by the pandemic.

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Market Trends
Nov. 19, 2021Sept. 26, 2023

6 Things Education Companies Need to Know About Working With Co-Ops

From Piggybacking on Contracts to Providing Messaging for Customers, Purchasing Cooperatives Are a Departure From Traditional District Purchasing

By Brian Bradley
bid-871647764-02

Purchasing cooperatives offer potentially enormous opportunities for vendors, if they know how to navigate their distinct expectations.

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Market Trends
Nov. 11, 2021Nov. 15, 2021

Teacher Colleges Retool, With Goal of Making Educators Better Judges of Ed Tech

Nascent Efforts at a Number of Teacher Education Programs Have Big Implications for Companies

By Emma Kate Fittes
MB-Market-Trends-Nov-11

A number of forward-thinking teacher college programs are working to help future educators become more sophisticated consumers of ed tech — a move that could have big implications for companies.

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Market Trends
Nov. 4, 2021Nov. 4, 2021

School Districts Making a New Push to Upgrade Their Internet Connectivity

A New Analysis of E-Rate Spending Has Implications for Ed-Tech Companies

By David Saleh Rauf
MB-Market-Trends-Loading-Slow-Internet-1200994500

The vast majority of school districts using the $4 billion E-Rate program will need to upgrade their on-campus internet in the next three years, according to a new analysis.

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Market Trends
Oct. 21, 2021Sept. 26, 2023

5 Core Pieces of SEL Research That Education Companies Can’t Overlook

Studies Offer Clarity on SEL's Ties to Educational Games, Success in the Job Market, and More

By Brian Bradley
10-20-MB Trends-GettyImages-1168006075-work-readiness

Studies have shed light on connections between SEL and educational games, economic growth, and career preparation.

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Market Trends
Oct. 14, 2021Sept. 25, 2023

Inside One District’s Battle Against ‘Learning Loss’

Guilford County's Focus on 'Acceleration' and Tutoring Offers a Window Into COVID-Era Strategies

By Emma Kate Fittes
MB-Market-Treds-Oct-14-B

The Guilford County, N.C., school system’s tutoring and accelerated learning efforts offer companies a window into the strategies being tested by districts across the country.

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Market Trends
Sept. 30, 2021Sept. 26, 2023

Ed-Tech Use Boomed During COVID. Now Comes a Push for ‘Digital Citizenship’

Ed-Tech Companies Are Working to Support Responsible Tech Use by Students, Schools

By Brian Bradley
MB-Market-Trends-Sep-28-21-B

Nearpod, Newsela, Pear Deck, Google, and BrainPOP are among the companies that are backing resources to promote responsible tech use among students.

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Market Trends
Sept. 23, 2021June 30, 2022

As States Restrict Teaching About Race, Curriculum Providers Watch and Wait

Publishers and Other Vendors Are Caught in Political Fights

By David Saleh Rauf
How are education publishers adjusting to new state restrictions on race?

Education publishers and curriculum providers are faced with a raft of new state policies that restrict teaching about racial issues, even as many local district officials are demanding more inclusive resources.

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