Businesses Don't Need to Know Every Detail of District Policy, But They Should Grasp the Big Picture
Vendors can help themselves if they know the big picture of districts’ budgets and academic needs, and the policy interests of top administrators.
Legal Action Has Raised the Stakes for Vendors Who Ignore or Overlook the Issue
Ed-tech companies, with the help of trade groups and K-12 organizations, are trying to find ways to make sure their products meet accessibility guidelines for students with special needs.
Organizers of High-Profile K-12 Events Offer Advice, and Warn of Mistakes Vendors Should Avoid
Organizers of the biggest K-12 gatherings give their advice on how education companies can stand out, through smart planning and careful follow-up – and they offer tips on what mistakes vendors should avoid.
What Donald Trump's Election and Congressional and State Results Mean for the K-12 Market
K-12 market experts examine how Trump’s election, Republican control of Congress, and statehouse results will affect education funding, school choice measures, and the potential impact on ed-tech initiatives.
Growing Interest in Private Schools, Technological Advances Fueling Demand for New Services
Chinese schools, particularly those operated privately, are buying a variety of curricular, ed-tech, and online management products, creating opportunities for foreign companies.
Expanding Into Foreign Markets Takes Help From Other Companies That Know the Landscape
U.S. and foreign companies seeking to expand beyond their home markets must form partnerships, overcome cultural differences, and grapple with market complexities.
The Projected Growth of Charter Schools Means Future Opportunities for K-12 Businesses
What’s the point of trying to make a splash in the charter school market, which represents only a small slice of public school spending?
Savvy K-12 Businesses Are Connecting With School Leaders Via Twitter and Other Platforms
Savvy companies are connecting with school leaders via Twitter, Facebook, LinkedIn, and other social media platforms, planting the seeds for future deals.
Some Districts, States Making Big Cuts in the Amount of Testing They Require
What educators find lacking are efficient, actionable tests that maximize instructional time and drive placement decisions, and companies have an opportunity to give them what they want.
Specific Sets of Skills, Strong Grasp of Provider's Mission Are Essential
Education providers today look for classroom teachers and administrators who can help their businesses with product development, sales, and outreach to schools—not just professional development.
Actionable K-12 intel for business leaders powered by data and original research you can trust.