Analysis of Districts in 15 States Offers Lessons for Education Companies
It’s that time of year when districts that receive federal Title I or discretionary funds can get a sudden influx of money. How do vendors respond, and how should they?
It's Important to Ask a Number of Critical Questions Before Recruiting Advisors
Many education business make mistakes that could have been avoided in choosing advisory boards, which can play critical roles in product development, strategy, and understanding the market.
How to Avoid Common Mistakes That Turn Into Missed Opportunities
More than 80 percent of sales leads generated at trade shows are not effectively followed up, according to the Center for Exhibition Industry Research.
Faster Studies of How Products Are Influencing Learning Gain Favor
Faster testing of the effectiveness of ed-tech products can help education companies make better decisions about how to re-shape their products to meet schools’ needs.
Products for Speaking English Are Needed, But Lack of Ed Tech, Need for Customization Hamper Companies
A new emphasis on English conversation skills in Japan is creating space for new products that help teachers and students improve their language skills.
Many School Leaders Regard Email Solicitations as a Major Annoyance, But Companies See Solid ROI
To improve the effectiveness of email marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts.
Vendors Can Experiment With Products and Pricing, and Work With Purchasing Cooperatives
Education companies face difficult decisions about whether to go after business in rural and small school systems, which typically offer little room to scale up.
Businesses Don't Need to Know Every Detail of District Policy, But They Should Grasp the Big Picture
Vendors can help themselves if they know the big picture of districts’ budgets and academic needs, and the policy interests of top administrators.
Legal Action Has Raised the Stakes for Vendors Who Ignore or Overlook the Issue
Ed-tech companies, with the help of trade groups and K-12 organizations, are trying to find ways to make sure their products meet accessibility guidelines for students with special needs.
Organizers of High-Profile K-12 Events Offer Advice, and Warn of Mistakes Vendors Should Avoid
Organizers of the biggest K-12 gatherings give their advice on how education companies can stand out, through smart planning and careful follow-up – and they offer tips on what mistakes vendors should avoid.
Actionable K-12 intel for business leaders powered by data and original research you can trust.