The Latin American education market is ripe for innovation as countries roll out big efforts to transform their schools digitally, and as middle-class families gain more spending power.
Many K-12 companies rely on former educators to help them sell products to districts. But a survey of school leaders reveals that they respond favorably when ex-teachers are deployed in specific ways.
A top U.S. government official on intellectual property talks about how education companies can take simple steps to evaluate their risks of having their IP stolen in markets such as China, Canada, Thailand, and South Korea.
Savvy companies are connecting with school leaders via Twitter, Facebook, LinkedIn, and other social media platforms, planting the seeds for future deals.
Russell “Rusty” Greiff, the managing director of education ventures at the incubator and seed fund 1776, outlines how to make a smart ‘pivot’ to a new business model.
Companies that recognize teachers’ desire to go through professional development led by their own colleagues stand to gain in the market, an exclusive survey suggests.
Contracts with the biggest districts typically get the most attention and are the most lucrative. But the vast majority of the nation’s school districts have fewer than 2,500 students–and those systems offer terrific opportunities for companies.
District leaders place different values on seeing ESSA-focused terms like “evidence-based” and “nonacademic” factors in digital content providers’ marketing materials, a new, proprietary Education Week Research Center survey finds.
A new analysis reveals what K-12 superintendents want, and don’t want, from ed-tech providers, in terms of support, building trust with the district, and delivering high-quality produts.
Identifying the right company in a foreign market to represent and distribute your company’s products can be the difference between failure and success.