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Tag: Rural / Small School Districts

Market Trends
Jan. 13, 2017June 8, 2017

Weighing When and How to Sell to Small, Rural K-12 Districts

Vendors Can Experiment With Products and Pricing, and Work With Purchasing Cooperatives

By Sean Cavanagh
MB-Jan-Market-Intel-1

Education companies face difficult decisions about whether to go after business in rural and small school systems, which typically offer little room to scale up.

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Market Trends
July 15, 2016June 7, 2017

Why District Size and Location Matters When Selling to K-12 Schools

Keep in Mind That the Vast Majority of the Nation's School Districts Have Fewer Than 2,500 Students

By Malia Rulon Herman
market-brief-market-intel-target-size-01

Contracts with the biggest districts typically get the most attention and are the most lucrative. But the vast majority of the nation’s school districts have fewer than 2,500 students–and those systems offer terrific opportunities for companies.

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K-12 Insider
June 1, 2016June 8, 2017

To Beat Out Incumbent Companies, Forge Alliances and Reach Out to PD Staff

Providers Trying to Break Through Would Be Wise to Join Forces With Other Vendors, One Expert Says

By Sean Cavanagh
MB-June-2016-K12Insiders-Vendor-Alliances-GETTY-01

Digital providers trying to land K-12 contracts over heavily favored incumbents should think about reaching out to administrators focused on professional development–not to overburdened procurement staff.

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Market Trends
May 20, 2016April 24, 2018

How Vendors Can Weather Superintendent Turnover: Advice From Top Executives

Strong Customer Service, Relationship-Building Help Contracts Survive Changes in District Leadership

By Malia Rulon Herman
Organizational Chart, Leadership Turnover

Turnover in district leadership can create big problems for companies, unless they have sound strategies for managing those personnel shifts.

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Exclusive Data
April 15, 2016June 8, 2017

U.S. Enrollment Trends in Pre-K-8: What They Mean for Your Company

Surging Populations of Young Students Could Shape Demand for Academic, Other Content

By Sean Cavanagh and Andrew Reimer Alex Harwin
enrollment figures

Many Western and Southern states are projected to see dramatic surges in enrollment in pre-kindergarten through grade 8, topped by Nevada, at 27percent growth, and Arizona at 20 percent.

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Market Trends
Dec. 15, 2015June 8, 2017

Pay Attention! The ELL Market Is Shifting

By Sean Cavanagh
New_marketintell2_ELL_h_test

K-12 systems are telling publishers and other content producers to give them materials for English-language learners that are more challenging, and tailored to specific grade spans and academic subjects.

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