Education companies face difficult decisions about whether to go after business in rural and small school systems, which typically offer little room to scale up.
Contracts with the biggest districts typically get the most attention and are the most lucrative. But the vast majority of the nation’s school districts have fewer than 2,500 students–and those systems offer terrific opportunities for companies.
Digital providers trying to land K-12 contracts over heavily favored incumbents should think about reaching out to administrators focused on professional development–not to overburdened procurement staff.
Turnover in district leadership can create big problems for companies, unless they have sound strategies for managing those personnel shifts.
Many Western and Southern states are projected to see dramatic surges in enrollment in pre-kindergarten through grade 8, topped by Nevada, at 27percent growth, and Arizona at 20 percent.
K-12 systems are telling publishers and other content producers to give them materials for English-language learners that are more challenging, and tailored to specific grade spans and academic subjects.