Sales Reps With Ed-Tech Expertise, Commitment to Individual Products Are Prized
The print-to-digital shift has placed a premium on sales and distribution staff being able to explain complex products with with confidence, says consultant Neal Goff.
An EdWeek Market Brief Survey Examines District Leaders' Go-to Sources of Intel on Vendors
An EdWeek Market Brief survey examines where district decisionmakers go for product information. Do they turn to events, online searches, word-of-mouth recommendations from peers?
Vendors Benefit From Arranging Structured Conversations That Bring Together Teams Focused on Content, Sales, Implementation, and Product Development
Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.
For K-12 districts, June 30 marks the end of the fiscal years. Here are 6 strategies to land new business and position your company for the future.
This new online tool about STEM education can help companies pinpoint where there might be opportunities to offer their products and services across the U.S..
Executives and Talent Managers Say They Look for a Mix of Strengths and Personalities
CEOs from Newsela, Curriculum Associates and Flocabulary by Nearpod are among those who explain how they focus on smart recruitment and hiring to build and strengthen their businesses.
Smaller Systems Are Often Willing to Innovate and Band Together to Buy Products
Rural districts are often more innovative and willing to spend on new products than companies realize, say two experts on rural schools.
K-12 companies can get into trouble if they’re selling to school principals but not keeping central-office administrators in the loop. Here are some tips on how to work with both groups of administrators effectively.
Survey Offers Insights on the Factors That Convince Districts to Choose K-12 Vendors
An EdWeek Market Brief survey reveals the surprising factors that make district leaders choose company products.
Avoid 'Canned' Comments, Be Specific About Products to Build Trust, Be SEO Friendly, Experts Say
EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.
Actionable K-12 intel for business leaders powered by data and original research you can trust.