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Tag: Sales / Marketing

K-12 Insider
Dec. 15, 2022Jan. 11, 2023

Getting Your Product in Front of a Superintendent — and Winning Her Trust

By Alexandria Ng
MB-K12-Insider-121322-Q&A-Sales-Pitch

Diana Greene, the chief of the 130,000-student Duval County, Fla., schools, expects vendors to produce data that is clear and predictive of student performance.

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Marketplace K-12
Dec. 8, 2022Dec. 8, 2022

NYC Schools Postpone Vote on $31.7M, 7-Year McGraw Hill Contract

By Michelle Caffrey
market-brief-market-intel-district-contracts-Getty-590

The company says it is in contact with the major school district to answer questions that emerged last week about pricing of its materials.

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Market Trends
Sept. 15, 2022Sept. 15, 2022

6 Tips For Building and Managing a Stellar K-12 Sales Team

Two Years of Upheaval in the Market Has Changed the Talent That Companies Need to Bring On Board

By Michelle Caffrey
MB-Trends-sales-090722-GettyImages-1395448511

Education companies need to rethink their strategies in recruiting sales talent in order to accommodate a market that’s gone through upheaval.

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Marketplace K-12
Sept. 1, 2022Sept. 2, 2022

FTC Turns Attention to Stealth Marketing Aimed at Children

By Alexandria Ng
Senate FTC

The Federal Trade Commission is seeking public input ahead of an October event focused on concerns about children’s ability to distinguish advertising content from entertainment.

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Market Trends
Aug. 12, 2022Aug. 12, 2022

The Books That Helped These 10 CEOs Become Better Leaders

The Leaders of Companies From ACT to Macmillan Share the Reads That Have Influenced Them

By Michelle Caffrey
Image of book covers recommended for leaders.

The leaders of 10 different education companies talk about the books that have influenced their leadership, and helped them plan for the future.

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Exclusive Data
July 29, 2022Jan. 4, 2023

The Key Incentives, and Jobs, That Lure Teachers to Education Companies

EdWeek Market Brief's Survey Asks About What Factors Lure K-12 Officials to Make the Leap

By Sean Cavanagh
MB-Exc-Data-July-28

An EdWeek Market Brief survey asks about what motivates teachers, school principals, and administrators to leave their jobs and what roles they want within businesses.

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Marketplace K-12
July 26, 2022July 27, 2022

Spending on School Security Tops $3 Billion, With Focus on New Surveillance and Tech

By Michelle Caffrey
Image of surveillance screens from security cameras.

In the wake of the recent school shootings in Uvalde, Texas, spending on school security is poised to grow,

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Market Trends
July 21, 2022July 25, 2022

Inflation Is Squeezing School District Budgets — and Companies’ Ambitions

Rising Costs May Hit Harder in Coming Years, Just as Federal Pandemic Aid Wanes

By Michelle Caffrey

School systems’ relatively long purchasing cycles and contracts with vendors may help stave off immediate pain, but not forever.

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Market Trends
July 8, 2022July 14, 2022

4 Essential First Steps Before You Jump Into a New International Market

Education Companies Need to Think Carefully About How They Structure Teams, and How They Protect Their Materials

By Ruksana Hussain

Education companies need to think carefully about how they structure their teams, and how they protect their resources from theft, when they enter a foreign market.

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Exclusive Data
July 8, 2022July 8, 2022

Is the School District Door Open — or Shut — for Pitches From New Vendors?

An EdWeek Market Brief Survey Asked About How Sentiments Have Changed Since the Worst of the Pandemic

By Sean Cavanagh
MB-Exclusive-data-proactive

An EdWeek Market Brief survey asked district and school leaders how open they are to working with new vendors, compared with the toughest early days of the pandemic.

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