Teachers who act as “ambassadors” for educational products, and who receive anything in exchange, must disclose that arrangement when they post endorsements on social media.
How to Make a Top District Ed-Tech Administrator Happy
Companies Need to Keep Administrators In the Loop About School-Level Projects, Explains a Maryland Leader
The Prince George’s County school system has a tech team that helps with product implementation, and vendors need to connect with that team, says district tech leader Lisa Spencer.
Market Brief ON: Global K-12 Markets is a collection of 15 stories focused on how education companies can overcome challenges in trying to sell their products internationally.
A Data-Based Look at District Leaders’ Social-Media Appetites
An EdWeek Market Brief Survey Suggests That Marketing Products Via Online Platforms Can Work, if the Approach Is Right
How much effort should you be putting into marketing to district leaders on social media? An EdWeek Market Brief survey offers a mixed picture.
Tips for Making Account-Based Marketing Work for Your Education Company
A Follett School Solutions Executive Explains the ABM Strategy They're Using to Appeal to Teachers
The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.
The lead researcher on the study advises education companies to handle negative posts gingerly, and not automatically hit “delete.”
Getting K-12 Distribution Strategy Right in the Digital Era
Sales Reps With Ed-Tech Expertise, Commitment to Individual Products Are Prized
The print-to-digital shift has placed a premium on sales and distribution staff being able to explain complex products with with confidence, says consultant Neal Goff.
Where Do K-12 Leaders Go for Product Information? The Education Conference Circuit
An EdWeek Market Brief Survey Examines District Leaders' Go-to Sources of Intel on Vendors
An EdWeek Market Brief survey examines where district decisionmakers go for product information. Do they turn to events, online searches, word-of-mouth recommendations from peers?
Tips for Breaking Down Silos Within Education Companies
Vendors Benefit From Arranging Structured Conversations That Bring Together Teams Focused on Content, Sales, Implementation, and Product Development
Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.
For K-12 districts, June 30 marks the end of the fiscal years. Here are 6 strategies to land new business and position your company for the future.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.