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Tag: Sales / Marketing

K-12 Insider
April 1, 2021April 2, 2021

A Superintendent Who’s Been in the Private Sector Has Advice for Companies

An Oregon School District Leader Talks About Needs in PD, English-Language Services, and More

By Sean Cavanagh

Oregon superintendent Katrise Perera brings a distinct perspective to her interactions with vendors, having formerly served in a key role at a major education company.

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Exclusive Data
March 30, 2021April 1, 2021

Are Education Journalists Ignoring Your Pitches?

A New Study Helps Explain Why, and What Education Companies Can Do About It

By Holly Yettick
MB-Exclusive-Data-March-25-21

Reporters covering education have little trust in education companies, compared to other sources of information, a survey of news industry scribes finds.

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Marketplace K-12
Feb. 17, 2021Feb. 17, 2021

Global Spending on Virtual Reality, AI in Education Poised to Skyrocket, Report Says

By Brian Bradley

Spending on artificial intelligence in education will rise from $800 million to $6.1 billion over the next four years, according to projections from HolonIQ.

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Analyst's View
Jan. 21, 2021Jan. 26, 2021

How One Education Company Took Customers From Free to Paid Products

A Newsela Executive Talks About Shifting Away From COVID-Era Pricing

By Malia Rulon Herman
MB-Analysts-View-Jan-21

Newsela Chief Marketing Officer Adriel Sanchez breaks down how the company arranged free access to its products during COVID and why it saw professional development as so important.

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Exclusive Data
Dec. 10, 2020Dec. 11, 2020

What Districts Want From Their First Meeting With an Education Company

EdWeek Market Brief Surveyed District Officials About What Shapes Their Initial Virtual or In-Person Impressions

By Sean Cavanagh
MB-Exclusive-Data-Dec-10

EdWeek Market Brief surveyed district and school leaders about the topics they want discussed in an initial meeting with a company that will lead to a second meeting.

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K-12 Insider
Sept. 25, 2020Sept. 25, 2020

A Superintendent Talks About How Vendors Can Get the Relationship Right

Gustavo Balderas, Named the 2020 Superintendent of the Year, Is Trying to Guide a District Through the Trials of the COVID Era

By Sean Cavanagh
MB-K-12-Insider-Sep-24

Gustavo Balderas, named national superintendent of the year this year, looks for companies that can offer flexibility, and continuity amid change.

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Market Trends
Aug. 21, 2020Sept. 23, 2020

How Will COVID-19 Permanently Alter the Education Market?

Tactics in Professional Development, Sales, and Other Areas Have Gone Through Major Shifts

By David Saleh Rauf
MB-Market-Trends-Aug-20

Districts’ appetite for virtual events, and companies’ new reliance on online sales and outreach, is reshaping how business gets done in education.

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Market Trends
July 30, 2020Aug. 4, 2020

How to Approach International Education Markets In the Coronavirus Era

Many Countries Have Launched Ambitious Digital Programs, Even Amid Economic Pain

By David Saleh Rauf
MB-Market-Trends-July-16

Despite broad economic uncertainty, the international education market offers opportunities for vendors who choose the right countries with the right strategies.

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Analyst's View
July 23, 2020July 24, 2020

Education Marketing During COVID-19: Winning With Behavioral Science

Understanding How Districts Will Respond to Pricing Models and Messaging Is Critical

By Brian Bradley
MB-Analysts-View-July-232

Marketing guru Nancy Harhut talks about how education companies can apply behavioral and social science principles in their outreach to school district clients.

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Analyst's View
July 2, 2020July 2, 2020

New Education Regulations in China: Roadblocks or Speedbumps for Companies?

A Top Adviser to Companies Working in the Asian Nation Offers Guidance on the Complex Market

By Brian Bradley
MB-Analysts-View-July-2

A top adviser to the British Chamber of Commerce in China explains how new regulations will affect foreign education companies, and how they can navigate the market.

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Upcoming Webinar: How to Establish Trust With—and Not Antagonize—School Districts During COVID

In this webinar, we will discuss recent survey insights on what districts want from their FIRST meeting with a company during COVID, how districts pare down the list of companies they’re considering hiring, and more.

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