K-12 companies can get into trouble if they’re selling to school principals but not keeping central-office administrators in the loop. Here are some tips on how to work with both groups of administrators effectively.
Pairing Up With Research Institutions Pays Off for Ed. Companies
Survey Offers Insights on the Factors That Convince Districts to Choose K-12 Vendors
An EdWeek Market Brief survey reveals the surprising factors that make district leaders choose company products.
What Kinds of Product Testimonials Influence K-12 Educators?
Avoid 'Canned' Comments, Be Specific About Products to Build Trust, Be SEO Friendly, Experts Say
EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.
How to Sell to Principals Without Burning Bridges in District Central Offices
Understanding Power Dynamics and the Approval Processes Early On Are Essential
When education companies sell directly to principals, they can be accused of ignoring district administrators’ concerns. Here’s how to avoid those tensions.
Inside a Nationwide Education Purchasing Cooperative: What Companies Need to Know
For Education Companies, Working With a Co-Op Can Lead to Bigger Deals, a Shorter Sales Cycle and a Wider Reach
Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.
How to Make Your K-12 Company Recession-Proof
Be Prepared to Help Districts Target Alternate Sources of Funding, and Focus on 'Must-Have' Products
If the economy turns south — as some economists predict it will — education companies can protect themselves by paring back on product investment, and reaching out to new markets.
In this Two-Minute Tip, district administrators talk to EdWeek Market Brief’s Sean Cavanagh about what makes them want to pay attention to a vendor’s pitch, or tune it out.
EdWeek Market Brief moderated three sessions at the recent ASU/GSV summit, all of them captured on video: on open educational resources; the Chinese education market, and the role of Amazon, Apple, Google, and Microsoft in U.S. schools.
An ed-tech CEO outlines three strategies that can build on business at the school level to take it to the district level.
Breaking Down Rewards and Risks for Ed. Companies Staging Product Ambassador Programs
Having Educators Talk Up Your Products Can Pay Dividends, But Ethics Must Be a High Priority
Having educators talk up your products and services can pay dividends, but lack of attention to ethical concerns could put educators and companies in a difficult spot.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.