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Tag: Sales / Marketing

Market Trends
Aug. 12, 2022Aug. 12, 2022

The Books That Helped These 10 CEOs Become Better Leaders

The Leaders of Companies From ACT to Macmillan Share the Reads That Have Influenced Them

By Michelle Caffrey
Image of book covers recommended for leaders.

The leaders of 10 different education companies talk about the books that have influenced their leadership, and helped them plan for the future.

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Exclusive Data
July 29, 2022July 29, 2022

The Key Incentives, and Jobs, That Lure Teachers to Education Companies

EdWeek Market Brief's Survey Asks About What Factors Lure K-12 Officials to Make the Leap

By Sean Cavanagh
MB-Exc-Data-July-28

An EdWeek Market Brief survey asks about what motivates teachers, school principals, and administrators to leave their jobs and what roles they want within businesses.

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Marketplace K-12
July 26, 2022July 27, 2022

Spending on School Security Tops $3 Billion, With Focus on New Surveillance and Tech

By Michelle Caffrey
Image of surveillance screens from security cameras.

In the wake of the recent school shootings in Uvalde, Texas, spending on school security is poised to grow,

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Market Trends
July 21, 2022July 25, 2022

Inflation Is Squeezing School District Budgets — and Companies’ Ambitions

Rising Costs May Hit Harder in Coming Years, Just as Federal Pandemic Aid Wanes

By Michelle Caffrey

School systems’ relatively long purchasing cycles and contracts with vendors may help stave off immediate pain, but not forever.

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Market Trends
July 8, 2022July 14, 2022

4 Essential First Steps Before You Jump Into a New International Market

Education Companies Need to Think Carefully About How They Structure Teams, and How They Protect Their Materials

By Ruksana Hussain

Education companies need to think carefully about how they structure their teams, and how they protect their resources from theft, when they enter a foreign market.

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Exclusive Data
July 8, 2022July 8, 2022

Is the School District Door Open — or Shut — for Pitches From New Vendors?

An EdWeek Market Brief Survey Asked About How Sentiments Have Changed Since the Worst of the Pandemic

By Sean Cavanagh
MB-Exclusive-data-proactive

An EdWeek Market Brief survey asked district and school leaders how open they are to working with new vendors, compared with the toughest early days of the pandemic.

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Fundamentals
May 26, 2022May 31, 2022

Two-Minute Tip: 3 Pointers for Reading a District Strategic Plan

By Emma Kate Fittes
How School Districts will spend E-rate money

In this video, EdWeek Market Brief Staff Writer Emma Kate Fittes talks about what vendors need to look for when they read the key district academic and financial blueprints.

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Exclusive Data
May 5, 2022June 30, 2022

Educators Don’t Feel Prepared to Buy Ed Tech. That Has Implications for Vendors

EdWeek Market Brief's Survey Reveals Shortcomings in How Teacher Colleges Help Educators Become Smart Consumers

By Emma Kate Fittes
MB-Exc-Data-May-4

An EdWeek Market Brief survey finds that teacher prep programs fail to get aspiring educators ready to evaluate, purchase, and implement ed tech.

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Market Trends
April 29, 2022

5 Tips for Using a School District Strategic Plan to Your Advantage

Vendors Who Learn to Closely Read the Blueprints for Change Gain Key Insights

By Emma Kate Fittes
target-1127104458-02

Strategic plans offer key insights into districts’ goals and long-term vision, but a surprising number of vendors ignore them.

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Exclusive Data
March 30, 2022

Testimonials From These District Sources Matter the Most to K-12 Buyers

An EdWeek Market Brief Survey Asked K-12 Leaders About The Advice They Seek on Products

By Emma Kate Fittes
MB-Data-audience-032822-GettyImages-1312316578

In a new survey, EdWeek Market Brief asked district administrators which of their K-12 peers strongly influence their view of company products.

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