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Tag: Sales / Marketing

Market Trends
March 6, 2023March 6, 2023

Districts Face the Funding Cliff. Here’s How to Stay Off the Chopping Block.

'Accountability for Spending' Will Become a Priority in Many School Systems

By Emma Kate Fittes
3-1-23 MB-funding-cliff-1180802564

After three years of benefiting from federal relief dollars, school systems will face hard choices about which new products, programs, and services to spare, or cut.

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Exclusive Data
March 2, 2023March 2, 2023

Why Company Outreach at Education Conferences Succeeds or Flops

An EdWeek Market Brief Survey Asked K-12 Officials What Kind of Engagement at Events Resonates

By Sean Cavanagh and Alexandria Ng
2-22-23 MB-Data-Conferences-1059441412

An EdWeek Market Brief survey asks K-12 officials which company outreach strategies at big education events leave a lasting impression.

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Fundamentals
Feb. 6, 2023Feb. 7, 2023

Two-Minute Tip: Why K-12 Companies are Tapping Talent From Outside Education

By Michelle Caffrey
MB-Market-Trends-Recruitment

EdWeek Market Brief Staff Writer Michelle Caffrey dives into some of the reasons education companies are looking to recruit talent from outside the education industry.

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K-12 Insider
Dec. 15, 2022Jan. 11, 2023

Getting Your Product in Front of a Superintendent — and Winning Her Trust

By Alexandria Ng
MB-K12-Insider-121322-Q&A-Sales-Pitch

Diana Greene, the chief of the 130,000-student Duval County, Fla., schools, expects vendors to produce data that is clear and predictive of student performance.

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Marketplace K-12
Dec. 8, 2022Dec. 8, 2022

NYC Schools Postpone Vote on $31.7M, 7-Year McGraw Hill Contract

By Michelle Caffrey
market-brief-market-intel-district-contracts-Getty-590

The company says it is in contact with the major school district to answer questions that emerged last week about pricing of its materials.

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Market Trends
Sept. 15, 2022Sept. 15, 2022

6 Tips For Building and Managing a Stellar K-12 Sales Team

Two Years of Upheaval in the Market Has Changed the Talent That Companies Need to Bring On Board

By Michelle Caffrey
MB-Trends-sales-090722-GettyImages-1395448511

Education companies need to rethink their strategies in recruiting sales talent in order to accommodate a market that’s gone through upheaval.

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Marketplace K-12
Sept. 1, 2022Sept. 2, 2022

FTC Turns Attention to Stealth Marketing Aimed at Children

By Alexandria Ng
Senate FTC

The Federal Trade Commission is seeking public input ahead of an October event focused on concerns about children’s ability to distinguish advertising content from entertainment.

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Market Trends
Aug. 12, 2022Aug. 12, 2022

The Books That Helped These 10 CEOs Become Better Leaders

The Leaders of Companies From ACT to Macmillan Share the Reads That Have Influenced Them

By Michelle Caffrey
Image of book covers recommended for leaders.

The leaders of 10 different education companies talk about the books that have influenced their leadership, and helped them plan for the future.

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Exclusive Data
July 29, 2022Jan. 4, 2023

The Key Incentives, and Jobs, That Lure Teachers to Education Companies

EdWeek Market Brief's Survey Asks About What Factors Lure K-12 Officials to Make the Leap

By Sean Cavanagh
MB-Exc-Data-July-28

An EdWeek Market Brief survey asks about what motivates teachers, school principals, and administrators to leave their jobs and what roles they want within businesses.

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Marketplace K-12
July 26, 2022July 27, 2022

Spending on School Security Tops $3 Billion, With Focus on New Surveillance and Tech

By Michelle Caffrey
Image of surveillance screens from security cameras.

In the wake of the recent school shootings in Uvalde, Texas, spending on school security is poised to grow,

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