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Tag: Sales / Marketing

Analyst's View
April 6, 2023April 6, 2023

Where Ed-Tech Hiring Is Now, and Where It’s Headed

A Leading Advisor to Companies on Recruiting Talent Talks About Pressures Jostling the Market

By Michelle Caffrey
MB-Q&A-March-30

A top advisor to education companies on talent acquisition talks about the pressures he sees playing out in the job market.

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Exclusive Data
March 23, 2023March 28, 2023

The Biggest Mistakes Education Companies Make on Social Media

An EdWeek Market Brief Survey Finds Flaws in Messaging and Tactics

By Michelle Caffrey
3-14-23 MB-Data-Social-GettyImages-1424201452

An EdWeek Market Brief survey asked district leaders, principals, and educators about the social-media messaging that captivates them or turns them off.

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Market Trends
March 6, 2023March 6, 2023

Districts Face the Funding Cliff. Here’s How to Stay Off the Chopping Block.

'Accountability for Spending' Will Become a Priority in Many School Systems

By Emma Kate Fittes
3-1-23 MB-funding-cliff-1180802564

After three years of benefiting from federal relief dollars, school systems will face hard choices about which new products, programs, and services to spare, or cut.

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Exclusive Data
March 2, 2023March 2, 2023

Why Company Outreach at Education Conferences Succeeds or Flops

An EdWeek Market Brief Survey Asked K-12 Officials What Kind of Engagement at Events Resonates

By Sean Cavanagh and Alexandria Ng
2-22-23 MB-Data-Conferences-1059441412

An EdWeek Market Brief survey asks K-12 officials which company outreach strategies at big education events leave a lasting impression.

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Fundamentals
Feb. 6, 2023Feb. 7, 2023

Two-Minute Tip: Why K-12 Companies are Tapping Talent From Outside Education

By Michelle Caffrey
MB-Market-Trends-Recruitment

EdWeek Market Brief Staff Writer Michelle Caffrey dives into some of the reasons education companies are looking to recruit talent from outside the education industry.

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K-12 Insider
Dec. 15, 2022Jan. 11, 2023

Getting Your Product in Front of a Superintendent — and Winning Her Trust

By Alexandria Ng
MB-K12-Insider-121322-Q&A-Sales-Pitch

Diana Greene, the chief of the 130,000-student Duval County, Fla., schools, expects vendors to produce data that is clear and predictive of student performance.

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Marketplace K-12
Dec. 8, 2022Dec. 8, 2022

NYC Schools Postpone Vote on $31.7M, 7-Year McGraw Hill Contract

By Michelle Caffrey
market-brief-market-intel-district-contracts-Getty-590

The company says it is in contact with the major school district to answer questions that emerged last week about pricing of its materials.

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Market Trends
Sept. 15, 2022Sept. 15, 2022

6 Tips For Building and Managing a Stellar K-12 Sales Team

Two Years of Upheaval in the Market Has Changed the Talent That Companies Need to Bring On Board

By Michelle Caffrey
MB-Trends-sales-090722-GettyImages-1395448511

Education companies need to rethink their strategies in recruiting sales talent in order to accommodate a market that’s gone through upheaval.

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Marketplace K-12
Sept. 1, 2022Sept. 2, 2022

FTC Turns Attention to Stealth Marketing Aimed at Children

By Alexandria Ng
Senate FTC

The Federal Trade Commission is seeking public input ahead of an October event focused on concerns about children’s ability to distinguish advertising content from entertainment.

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Market Trends
Aug. 12, 2022Aug. 12, 2022

The Books That Helped These 10 CEOs Become Better Leaders

The Leaders of Companies From ACT to Macmillan Share the Reads That Have Influenced Them

By Michelle Caffrey
Image of book covers recommended for leaders.

The leaders of 10 different education companies talk about the books that have influenced their leadership, and helped them plan for the future.

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