Understanding Power Dynamics and the Approval Processes Early On Are Essential
When education companies sell directly to principals, they can be accused of ignoring district administrators’ concerns. Here’s how to avoid those tensions.
For Education Companies, Working With a Co-Op Can Lead to Bigger Deals, a Shorter Sales Cycle and a Wider Reach
Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.
Be Prepared to Help Districts Target Alternate Sources of Funding, and Focus on 'Must-Have' Products
If the economy turns south — as some economists predict it will — education companies can protect themselves by paring back on product investment, and reaching out to new markets.
In this Two-Minute Tip, district administrators talk to EdWeek Market Brief’s Sean Cavanagh about what makes them want to pay attention to a vendor’s pitch, or tune it out.
EdWeek Market Brief moderated three sessions at the recent ASU/GSV summit, all of them captured on video: on open educational resources; the Chinese education market, and the role of Amazon, Apple, Google, and Microsoft in U.S. schools.
An ed-tech CEO outlines three strategies that can build on business at the school level to take it to the district level.
Having Educators Talk Up Your Products Can Pay Dividends, But Ethics Must Be a High Priority
Having educators talk up your products and services can pay dividends, but lack of attention to ethical concerns could put educators and companies in a difficult spot.
A new report scrutinizes the growing practice among ed-tech companies of using teachers as brand ambassadors to spread the word about products.
The most-read EdWeek Market Brief articles in 2018 focused on what educators want from ed-tech products, Chinese investors’ interest in the U.S. education market, and K-12 sales strategy.
What were the biggest news stories about the K-12 market in 2018? Check out Marketplace K-12’s 10 most popular blog posts over the past year.
Actionable K-12 intel for business leaders powered by data and original research you can trust.