The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.
The lead researcher on the study advises education companies to handle negative posts gingerly, and not automatically hit “delete.”
The print-to-digital shift has placed a premium on sales and distribution staff being able to explain complex products with with confidence, says consultant Neal Goff.
An EdWeek Market Brief survey examines where district decisionmakers go for product information. Do they turn to events, online searches, word-of-mouth recommendations from peers?
Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.
For K-12 districts, June 30 marks the end of the fiscal years. Here are 6 strategies to land new business and position your company for the future.
This new online tool about STEM education can help companies pinpoint where there might be opportunities to offer their products and services across the U.S..
CEOs from Newsela, Curriculum Associates and Flocabulary by Nearpod are among those who explain how they focus on smart recruitment and hiring to build and strengthen their businesses.
Rural districts are often more innovative and willing to spend on new products than companies realize, say two experts on rural schools.
K-12 companies can get into trouble if they’re selling to school principals but not keeping central-office administrators in the loop. Here are some tips on how to work with both groups of administrators effectively.