Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.
When this director of blended learning evaluates products, she’s in the middle of students and teachers, administrators and curriculum leaders, and her opinion carries weight.
Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.
Reductions in staff, new educational trends such as personalized learning, and the need to comply with federal regulations are pushing school districts to seek help from consultants.
What’s the homework that K-12 companies need to do on school districts before pitching them on products? Join our Tuesday, Aug. 21 EdWeek Market Brief webinar for insights.
A multinational private company that provides language training and educational tours is the main sponsor of a team competing in the Tour de France.
Cultivating teachers as digital ambassadors for your startup product is a smart move that can help spread word of mouth recommendations.
K-12 education leaders say the products they purchase sometimes don’t live up to the sales hype. Here’s how to manage expectations and avoid miscommunication.
The SXSWedu conference, a huge gathering of educators and tech entrepreneurs, runs this week, from March 5-8, and Education Week reporters will be on the scene.
Publishers’ net sales in the school market fell slightly, to $2.8 billion, during 2017, according to the Association of American Publishers.