Sales people can show district buyers they’ve done their homework by demonstrating an understanding of a district’s long-term academic vision and goals.
Many of the most popular EdWeek Market Brief stories in 2017 drew from the steady flow of exclusive surveys we conducted of K-12 leaders.
The big Canadian publisher Nelson has reached a deal with Houghton Mifflin Harcourt to distribute the American company’s materials across Canada.
On Nov. 17 at 11 a.m. ET, EdWeek Market Brief will host a webinar looking at keys for school vendors trying to find resellers and partners in foreign markets.
A majority of U.S. district leaders say it’s unlikely they would buy from a foreign company, a survey shows. But some strategies can help those vendors.
The United Arab Emirates is a relatively small country with a huge private school market, and a number of vendors are making their mark.
On Oct. 16 at 2 p.m. Eastern, EdWeek Market Brief will host a webinar breaking down what K-12 companies need to know about the adult education market.
When a big partnership opportunity comes along, be ready to evaluate it and dive in.
Ed-tech companies should solicit input from students and families, and clearly and prominently display their data-privacy policies, one parent advocate argues.
Our Sept. 11 webinar on social media strategies for education businesses will feature two Twitter chat education leaders and one of the top social media influencers in the K-12 market.