Skip to content
  • About
  • Log In
  • Join Now

Edweek Market Brief

Menu
  • Data & Analysis
    • Market Trends
    • Exclusive Data
    • K-12 Insider
    • Special Reports
    • Purchasing Alerts
    • Analyst’s View
  • Events & Webinars
    • Member Briefings
    • Webinars
    • ** MB Summit June 7-9 **
    • * Free 2022 Trends Briefing *
  • Topics
    • COVID-19
    • Curriculum
    • Ed-Tech
    • Assessment
    • PD
    • Sales / Marketing
    • Purchasing / RFPs
    • Fed / State Policy
    • More Topics >>
  • More
    • edBiz Newsletter
    • Marketplace K-12
    • Fundamentals
    • Market Brief ON
  • About

Tag: Sales / Marketing

Analyst's View
Jan. 21, 2021Jan. 26, 2021

How One Education Company Took Customers From Free to Paid Products

A Newsela Executive Talks About Shifting Away From COVID-Era Pricing

By Malia Rulon Herman
MB-Analysts-View-Jan-21

Newsela Chief Marketing Officer Adriel Sanchez breaks down how the company arranged free access to its products during COVID and why it saw professional development as so important.

Continue

Exclusive Data
Dec. 10, 2020Dec. 11, 2020

What Districts Want From Their First Meeting With an Education Company

EdWeek Market Brief Surveyed District Officials About What Shapes Their Initial Virtual or In-Person Impressions

By Sean Cavanagh
MB-Exclusive-Data-Dec-10

EdWeek Market Brief surveyed district and school leaders about the topics they want discussed in an initial meeting with a company that will lead to a second meeting.

Continue

K-12 Insider
Sept. 25, 2020Sept. 25, 2020

A Superintendent Talks About How Vendors Can Get the Relationship Right

Gustavo Balderas, Named the 2020 Superintendent of the Year, Is Trying to Guide a District Through the Trials of the COVID Era

By Sean Cavanagh
MB-K-12-Insider-Sep-24

Gustavo Balderas, named national superintendent of the year this year, looks for companies that can offer flexibility, and continuity amid change.

Continue

Market Trends
Aug. 21, 2020Sept. 23, 2020

How Will COVID-19 Permanently Alter the Education Market?

Tactics in Professional Development, Sales, and Other Areas Have Gone Through Major Shifts

By David Saleh Rauf
MB-Market-Trends-Aug-20

Districts’ appetite for virtual events, and companies’ new reliance on online sales and outreach, is reshaping how business gets done in education.

Continue

Market Trends
July 30, 2020May 8, 2022

How to Approach International Education Markets in the Coronavirus Era

Many Countries Have Launched Ambitious Digital Programs, Even Amid Economic Pain

By David Saleh Rauf
MB-Market-Trends-July-16

Despite broad economic uncertainty, the international education market offers opportunities for vendors who choose the right countries with the right strategies.

Continue

Analyst's View
July 23, 2020July 24, 2020

Education Marketing During COVID-19: Winning With Behavioral Science

Understanding How Districts Will Respond to Pricing Models and Messaging Is Critical

By Brian Bradley
MB-Analysts-View-July-232

Marketing guru Nancy Harhut talks about how education companies can apply behavioral and social science principles in their outreach to school district clients.

Continue

Analyst's View
July 2, 2020July 2, 2020

New Education Regulations in China: Roadblocks or Speedbumps for Companies?

A Top Adviser to Companies Working in the Asian Nation Offers Guidance on the Complex Market

By Brian Bradley
MB-Analysts-View-July-2

A top adviser to the British Chamber of Commerce in China explains how new regulations will affect foreign education companies, and how they can navigate the market.

Continue

Market Trends
May 13, 2020

How Companies Can Strike the Right Tone With Districts During the Coronavirus Era

K-12 Leaders and Vendors Offer Advice on How Education Providers Can Get the Tone and Substance Right

By Brian Bradley
Market-Brief-Market-Trends-April-28-Getty

The time that districts can devote to vendor meetings during COVID-19 is precious. Here are four tips for how companies can give districts the substance and tone they want.

Continue

Exclusive Data
April 30, 2020May 1, 2020

Districts Are Reaching Out to Companies During COVID-19. Here’s What They Want

An EdWeek Market Brief Survey Finds That Many K-12 Officials Are Pursuing New Products

By Sean Cavanagh
MB-Exclusive-Data-April-28-Getty

An EdWeek Market Brief survey asked district officials what information and support they need to see from companies during the coronavirus to pursue a long-term relationship with those vendors.

Continue

Market Trends
April 23, 2020April 27, 2020

Education Companies Are Offering Free Resources Amid the Coronavirus. How Do They Shift to Paid?

Vendors Are Considering How to Make That Shift in Sensitive Ways That Don't Alienate Districts

By Michelle R. Davis
Market-Brief-Market-Trends-April-20

Transitioning from free to paid status could be a tricky business for companies that have been offering K-12 access to their products at no charge.

Continue

Posts navigation

Previous 1 2 3 4 5 6 7 … 18 Next
Edweek Market Logomark

Market Brief

Actionable K-12 intel for business leaders powered by data and original research you can trust.

Schedule a Tour

Recent Posts

  • Illinois District To Buy PD Consulting; Texas School System Seeks Teacher Analytics
  • At ISTE, Teachers Are Reminded of the Value They Bring to Ed-Tech Companies
  • Arizona District Seeks Tutoring Services; Maryland School System to Buy K-6 Math Materials
  • Is the Future of PD Going Online? Some Educators Say ‘Never’
  • Who Are the Biggest Players in the International Private School Market?

Sign up for Market Brief Alerts

Follow Market Brief

  • twitter Twitter
  • linkedin Linkedin
  • RSS

Edweek Market Brief

K-12 Intel for Business Leaders

Schedule a Tour Join Now

Sign up for our Market Brief Alerts

  • Terms of Use
  • Privacy Policy
  • Membership Agreement
  • Member Benefits
  • Education Week
  • About
  • Contact
  • Twitter
  • LinkedIn
  • RSS

© 2022  Editorial Projects in Education, Inc.

6935 Arlington Road, Bethesda MD 20814 - 1-800-346-1834

Schedule a Tour

Join Now

[MESSAGE]

Log In

ERROR: Invalid Credentials. Lost your password?

Lost your password?