Skip to content
  • About
  • Log In
  • Join Now

Edweek Market Brief

Menu
  • *June 6-8 Virtual Summit*
  • Data & Analysis
    • Market Trends
    • Exclusive Data
    • K-12 Insider
    • Special Reports
    • Purchasing Alerts
    • Analyst’s View
  • Events & Webinars
    • Member Briefings
    • Webinars
    • Past Event: Breakfast Briefing @ BETT UK
    • Upcoming Event: MB Virtual Summit
    • * Free 2022 Trends Briefing *
  • Topics
    • COVID-19
    • Curriculum
    • Ed-Tech
    • Assessment
    • PD
    • Sales / Marketing
    • Purchasing / RFPs
    • Fed / State Policy
    • More Topics >>
  • More
    • edBiz Newsletter
    • Marketplace K-12
    • Fundamentals
    • Market Brief ON
  • About

Tag: Sales / Marketing

Market Trends
Nov. 11, 2021Nov. 15, 2021

Teacher Colleges Retool, With Goal of Making Educators Better Judges of Ed Tech

Nascent Efforts at a Number of Teacher Education Programs Have Big Implications for Companies

By Emma Kate Fittes
MB-Market-Trends-Nov-11

A number of forward-thinking teacher college programs are working to help future educators become more sophisticated consumers of ed tech — a move that could have big implications for companies.

Continue

Marketplace K-12
Opinion Sept. 30, 2021Oct. 1, 2021

3 Strategies for Ed. Companies to Reach Teachers Through Social Media

By Nikki Navta

Cognitive ToyBox conducted an experiment to find out which forms of advertising via social media are most effective in reaching educators.

Continue

Market Trends
July 22, 2021March 17, 2023

4 Ways for Education Companies Working Globally to Protect Their Intellectual Property

Many Businesses Setting Out Abroad Fail to Safeguard Their Products From Theft

By Brian Bradley
MB-Global-Security-958122884

Lawyers, consultants, and others who advise education companies say there are clear steps businesses can take to make sure their work isn’t ripped off.

Continue

K-12 Insider
July 8, 2021June 30, 2022

In Their Own Words: What Students Want From Ed-Tech Products

Two Digitally Savvy Students Share Their Perspectives on Remote Learning and What Companies Need to Do Better

By Brian Bradley
MB-K-12-Insider-July-8-21

EdWeek Market Brief talked with two tech-savvy students about where digital products meet their needs, and fall short.

Continue

Marketplace K-12
June 3, 2021June 30, 2022

Sales of K-12 Instructional Materials Soaring, New Industry Estimates Show

By Brian Bradley
MB-Market-Trends-May-20

Revenues for prekindergarten through grade K-12 instructional materials reached $61.4 million in March, up 82 percent over a year ago.

Continue

Marketplace K-12
May 21, 2021May 21, 2021

Key Insights for K-12 Companies: The EdWeek Market Brief Summit

By Sean Cavanagh
EdWeek Market Brief's virtual summit, June 8-10

EdWeek Market Brief’s virtual summit, held June 8-10, offers education company officials tips on school district priorities and spending, as they attempt to emerge from the pandemic.

Continue

Market Trends
May 21, 2021Feb. 10, 2022

Companies Weighing When to Send Staff Back Into Districts

Schools' Comfort With Face-to-Face Meetings Varies Greatly by State and Region

By David Saleh Rauf
MB-Trends-facetoface-postcovid-May192021-GettyImages-1297553621

After more than a year behind web cameras, some districts are asking vendors to come for face-to-face meetings. Others are more cautious.

Continue

Marketplace K-12
May 20, 2021May 21, 2021

A Message to Summer-Learning Providers: Make Equity a Priority

By Brian Bradley
afterschool

Many impoverished families are unaware of opportunities for summer learning, and it’s up to program providers to get the word out, according to a new report.

Continue

Analyst's View
May 19, 2021May 26, 2021

The Critical Role Managers Play in Preventing Employee Burnout

Education Company Leaders 'Need to Dig Deeper' in Supporting Workers, Says Author Jennifer Moss

By Robin L. Flanigan
MB Analyst-burnout-05192021-GettyImages-1285380182

Managers need to be able to recognize when employees are being pushed to the limits and be aware of their own biases, says Jennifer Moss, an author and an award-winning journalist.

Continue

Exclusive Data
May 14, 2021May 20, 2021

When Buying Classroom and Formative Assessments, Districts Listen to These People First

An EdWeek Market Brief Survey Examines Which District Officials Have the Most Say Over Buying Classroom Assessments

By Sean Cavanagh
MB Data-influence-05122021-GettyImages-837582742

An EdWeek Market Brief survey looks at which district and school leaders shape buying decisions on the critical instructional tools.

Continue

Posts navigation

Previous 1 2 3 4 5 6 7 … 19 Next
Edweek Market Logomark

Market Brief

Actionable K-12 intel for business leaders powered by data and original research you can trust.

Schedule a Tour

Recent Posts

  • K-12 Dealmaking: Substitute Teaching Startup Secures $38M; Amplify Raises Undisclosed Series C
  • International Private Schools: Growth, Change, and Pressing Needs
  • N.C. District Looking for ERP Implementation; Calif. School System Needs Mentoring Services
  • Texas Is Overhauling Its Curriculum Adoption Process. Here’s What It Means for Ed. Companies
  • Lenders Sue Indian Ed-Tech Juggernaut Byju’s Over $1.2B Loan

Sign up for Market Brief Alerts

Follow Market Brief

  • twitter Twitter
  • linkedin Linkedin
  • RSS

Edweek Market Brief

K-12 Intel for Business Leaders

Schedule a Tour Join Now

Sign up for our Market Brief Alerts

  • Terms of Use
  • Privacy Policy
  • Membership Agreement
  • Member Benefits
  • Education Week
  • About
  • Contact
  • Twitter
  • LinkedIn
  • RSS

© 2023  Editorial Projects in Education, Inc.

6935 Arlington Road, Bethesda MD 20814 - 1-800-346-1834

Schedule a Tour

Join Now

[MESSAGE]

Log In

ERROR: Invalid Credentials. Lost your password?

Lost your password?