K-12 education leaders say the products they purchase sometimes don’t live up to the sales hype. Here’s how to manage expectations and avoid miscommunication.
The SXSWedu conference, a huge gathering of educators and tech entrepreneurs, runs this week, from March 5-8, and Education Week reporters will be on the scene.
Publishers’ net sales in the school market fell slightly, to $2.8 billion, during 2017, according to the Association of American Publishers.
Senior Vice President Britten Follett describes her company’s ability to reach schools and libraries—and what it wants in return from potential business partners who want to tap into its networks.
Sales people can show district buyers they’ve done their homework by demonstrating an understanding of a district’s long-term academic vision and goals.
Many of the most popular EdWeek Market Brief stories in 2017 drew from the steady flow of exclusive surveys we conducted of K-12 leaders.
The big Canadian publisher Nelson has reached a deal with Houghton Mifflin Harcourt to distribute the American company’s materials across Canada.
On Nov. 17 at 11 a.m. ET, EdWeek Market Brief will host a webinar looking at keys for school vendors trying to find resellers and partners in foreign markets.
A majority of U.S. district leaders say it’s unlikely they would buy from a foreign company, a survey shows. But some strategies can help those vendors.
The United Arab Emirates is a relatively small country with a huge private school market, and a number of vendors are making their mark.