The print-to-digital shift has placed a premium on sales and distribution staff being able to explain complex products with with confidence, says consultant Neal Goff.
An EdWeek Market Brief survey examines where district decisionmakers go for product information. Do they turn to events, online searches, word-of-mouth recommendations from peers?
Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.
For K-12 districts, June 30 marks the end of the fiscal years. Here are 6 strategies to land new business and position your company for the future.
This new online tool about STEM education can help companies pinpoint where there might be opportunities to offer their products and services across the U.S..
CEOs from Newsela, Curriculum Associates and Flocabulary by Nearpod are among those who explain how they focus on smart recruitment and hiring to build and strengthen their businesses.
Rural districts are often more innovative and willing to spend on new products than companies realize, say two experts on rural schools.
K-12 companies can get into trouble if they’re selling to school principals but not keeping central-office administrators in the loop. Here are some tips on how to work with both groups of administrators effectively.
An EdWeek Market Brief survey reveals the surprising factors that make district leaders choose company products.
EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.