A Newsela Executive Talks About Shifting Away From COVID-Era Pricing
Newsela Chief Marketing Officer Adriel Sanchez breaks down how the company arranged free access to its products during COVID and why it saw professional development as so important.
EdWeek Market Brief Surveyed District Officials About What Shapes Their Initial Virtual or In-Person Impressions
EdWeek Market Brief surveyed district and school leaders about the topics they want discussed in an initial meeting with a company that will lead to a second meeting.
Gustavo Balderas, Named the 2020 Superintendent of the Year, Is Trying to Guide a District Through the Trials of the COVID Era
Gustavo Balderas, named national superintendent of the year this year, looks for companies that can offer flexibility, and continuity amid change.
Tactics in Professional Development, Sales, and Other Areas Have Gone Through Major Shifts
Districts’ appetite for virtual events, and companies’ new reliance on online sales and outreach, is reshaping how business gets done in education.
Many Countries Have Launched Ambitious Digital Programs, Even Amid Economic Pain
Despite broad economic uncertainty, the international education market offers opportunities for vendors who choose the right countries with the right strategies.
Understanding How Districts Will Respond to Pricing Models and Messaging Is Critical
Marketing guru Nancy Harhut talks about how education companies can apply behavioral and social science principles in their outreach to school district clients.
A Top Adviser to Companies Working in the Asian Nation Offers Guidance on the Complex Market
A top adviser to the British Chamber of Commerce in China explains how new regulations will affect foreign education companies, and how they can navigate the market.
K-12 Leaders and Vendors Offer Advice on How Education Providers Can Get the Tone and Substance Right
The time that districts can devote to vendor meetings during COVID-19 is precious. Here are four tips for how companies can give districts the substance and tone they want.
An EdWeek Market Brief Survey Finds That Many K-12 Officials Are Pursuing New Products
An EdWeek Market Brief survey asked district officials what information and support they need to see from companies during the coronavirus to pursue a long-term relationship with those vendors.
Vendors Are Considering How to Make That Shift in Sensitive Ways That Don't Alienate Districts
Transitioning from free to paid status could be a tricky business for companies that have been offering K-12 access to their products at no charge.
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