Don't Oversell, Get the Right People In the Room, and Provide Ongoing Support to Keep Educators Coming Back
K-12 education leaders say the products they purchase sometimes don’t live up to the sales hype. Here’s how to manage expectations and avoid miscommunication.
The SXSWedu conference, a huge gathering of educators and tech entrepreneurs, runs this week, from March 5-8, and Education Week reporters will be on the scene.
Publishers’ net sales in the school market fell slightly, to $2.8 billion, during 2017, according to the Association of American Publishers.
The Major K-12 Provider's Access to Schools and Libraries Means It's in High Demand
Senior Vice President Britten Follett describes her company’s ability to reach schools and libraries—and what it wants in return from potential business partners who want to tap into its networks.
Companies Help Themselves By Knowing Key District Priorities -- and Facts
Sales people can show district buyers they’ve done their homework by demonstrating an understanding of a district’s long-term academic vision and goals.
Rising Influence of Big Tech Companies, Success Traits of Sales Reps, and Personalized Learning Were Popular
Many of the most popular EdWeek Market Brief stories in 2017 drew from the steady flow of exclusive surveys we conducted of K-12 leaders.
The big Canadian publisher Nelson has reached a deal with Houghton Mifflin Harcourt to distribute the American company’s materials across Canada.
On Nov. 17 at 11 a.m. ET, EdWeek Market Brief will host a webinar looking at keys for school vendors trying to find resellers and partners in foreign markets.
Exclusive Survey Shows That Customization and Evidence of American Success Can Provide an Edge
A majority of U.S. district leaders say it’s unlikely they would buy from a foreign company, a survey shows. But some strategies can help those vendors.
The Country Has Hundreds of Private Schools With an Appetite for STEM Curricula, Data, and Technology
The United Arab Emirates is a relatively small country with a huge private school market, and a number of vendors are making their mark.
Actionable K-12 intel for business leaders powered by data and original research you can trust.