Evidence of effectiveness is by far educators’ number 1 priority when it comes to the instructional products marketed to their districts and schools, new survey shows.
The ability to analyze data and set sales and marketing strategies in the digital age are in high demand as the pace of change in the K-12 market quickens.
Charlotte “Nadja” Trez, executive director of English learner services for the 147,000-student Charlotte- Mecklenburg schools, says districts like hers need demanding content for ELLs, scaffolded to different language levels.
Too many salespeople in the K-12 market are overly aggressive and fail to recognize the benefits of softer-touch approaches to working with districts.
Both established companies and startups can help themselves in pilot tests by providing cost estimates, offering excellent technical support, and building buy-in across a district.
When teachers talk up a product’s impact on student achievement and engagement, administrators come away impressed, an EdWeek Market Brief survey shows.
Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.
When this director of blended learning evaluates products, she’s in the middle of students and teachers, administrators and curriculum leaders, and her opinion carries weight.
Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.
Reductions in staff, new educational trends such as personalized learning, and the need to comply with federal regulations are pushing school districts to seek help from consultants.