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Tag: Sales / Marketing

Exclusive Data
Feb. 10, 2022March 21, 2022

What Are the Key Factors for School Districts in Choosing Tutoring Companies?

An EdWeek Market Brief Asked K-12 Officials About How They Select Providers of Academic Intervention

By Emma Kate Fittes
MB-Data-020922-tutoring-online-GettyImages-1297464707-B

An EdWeek Market Brief survey asked K-12 officials about the key features they want from providers of academic interventions for students.

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Market Trends
Feb. 3, 2022Feb. 10, 2022

Winning and Losing Pitches: Why Venture Capitalists Choose to Invest – or Not

Four Investors Break Down How They Choose to Place Bets on Education Companies

By Malia Rulon Herman
MB-Trends-020122-risk-taking-GettyImages-1327008358

Four venture capitalists focused on education tell EdWeek Market Brief about pitches from companies that made them want to invest, and others that made them stay away.

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Analyst's View
Jan. 27, 2022April 4, 2022

Simple Steps for Bringing Research to Your Education Products

In Striving for Something Perfect, Many Companies Ignore Strategies for Gathering Evidence That Can Help Them

By Robin L. Flanigan
MB-AnalystsView-Research-012622-GettyImages-1200976782

Many education organizations in the market ignore common-sense ways to establish evidence for their products, explains consultant Kripa Sundar.

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Exclusive Data
Jan. 27, 2022

The Zoom Behavior That Dooms Education Company Sales Pitches

An EdWeek Market Brief Survey Asked District Officials About Their Expectations for Online Meetings With Vendors

By Emma Kate Fittes
MB-Exclusive-Data-Jan-27-22

EdWeek Market Brief surveyed district administrators, principals, and teachers about the preparation and etiquette they expect from vendors during virtual calls.

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Market Trends
Nov. 19, 2021Jan. 17, 2023

6 Things Education Companies Need to Know About Working With Co-Ops

From Piggybacking on Contracts to Providing Messaging for Customers, Purchasing Cooperatives Are a Departure From Traditional District Purchasing

By Brian Bradley
bid-871647764-02

Purchasing cooperatives offer potentially enormous opportunities for vendors, if they know how to navigate their distinct expectations.

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Market Trends
Nov. 11, 2021Nov. 15, 2021

Teacher Colleges Retool, With Goal of Making Educators Better Judges of Ed Tech

Nascent Efforts at a Number of Teacher Education Programs Have Big Implications for Companies

By Emma Kate Fittes
MB-Market-Trends-Nov-11

A number of forward-thinking teacher college programs are working to help future educators become more sophisticated consumers of ed tech — a move that could have big implications for companies.

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Marketplace K-12
Opinion Sept. 30, 2021Oct. 1, 2021

3 Strategies for Ed. Companies to Reach Teachers Through Social Media

By Nikki Navta

Cognitive ToyBox conducted an experiment to find out which forms of advertising via social media are most effective in reaching educators.

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Market Trends
July 22, 2021July 27, 2021

4 Ways for Education Companies Working Globally to Protect Their Intellectual Property

Many Businesses Setting Out Abroad Fail to Safeguard Their Products From Theft

By Brian Bradley
MB-Global-Security-958122884

Lawyers, consultants, and others who advise education companies say there are clear steps businesses can take to make sure their work isn’t ripped off.

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K-12 Insider
July 8, 2021June 30, 2022

In Their Own Words: What Students Want From Ed-Tech Products

Two Digitally Savvy Students Share Their Perspectives on Remote Learning and What Companies Need to Do Better

By Brian Bradley
MB-K-12-Insider-July-8-21

EdWeek Market Brief talked with two tech-savvy students about where digital products meet their needs, and fall short.

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Marketplace K-12
June 3, 2021June 30, 2022

Sales of K-12 Instructional Materials Soaring, New Industry Estimates Show

By Brian Bradley
MB-Market-Trends-May-20

Revenues for prekindergarten through grade K-12 instructional materials reached $61.4 million in March, up 82 percent over a year ago.

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