An EdWeek Market Brief Survey Finds That Many K-12 Officials Are Pursuing New Products
An EdWeek Market Brief survey asked district officials what information and support they need to see from companies during the coronavirus to pursue a long-term relationship with those vendors.
Vendors Are Considering How to Make That Shift in Sensitive Ways That Don't Alienate Districts
Transitioning from free to paid status could be a tricky business for companies that have been offering K-12 access to their products at no charge.
Now's the Time to Practice Virtual Pitches, Shift Sales Staff Into New Areas, and Explore International Markets
Sales teams needed to make major shifts thanks to coronavirus-related school closures. These tips explain how several companies approached the challenge.
As the Coronavirus Shuts Down Districts, Companies Need New Approaches That Resonate With Parents
Sales, communication, and customer-support strategy from the homeschool sector is now relevant across the education market, as the coronavirus fuels the need for remote learning.
In this short video tip, EdWeek Market Brief Senior Writer Michelle Davis highlights the risks and rewards of product ambassador programs.
As districts grapple with shutdowns caused by the coronavirus, companies are developing new strategies for inbound inquiries, social-media messaging, and product development.
Publishers remain concerned about the ongoing statutory exclusion of educational materials from copyright protection in Canada after a recently concluded trade agreement failed to incorporate language to address the issue.
North America accounted for 52 percent of the $4.2 billion school furniture market in 2018, according to a report from Grand View Research.
Weld North is expanding from offering supplemental academic resources to core curriculum through the acquisition of LearnZillion. The firm has acquired a number of education companies in recent years.
CEO Mike Teng says education company leaders should take note: Having been a student doesn’t make you an expert on K-12 district needs.
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