Many education organizations in the market ignore common-sense ways to establish evidence for their products, explains consultant Kripa Sundar.
EdWeek Market Brief surveyed district administrators, principals, and teachers about the preparation and etiquette they expect from vendors during virtual calls.
Purchasing cooperatives offer potentially enormous opportunities for vendors, if they know how to navigate their distinct expectations.
A number of forward-thinking teacher college programs are working to help future educators become more sophisticated consumers of ed tech — a move that could have big implications for companies.
Cognitive ToyBox conducted an experiment to find out which forms of advertising via social media are most effective in reaching educators.
Lawyers, consultants, and others who advise education companies say there are clear steps businesses can take to make sure their work isn’t ripped off.
EdWeek Market Brief talked with two tech-savvy students about where digital products meet their needs, and fall short.
Revenues for prekindergarten through grade K-12 instructional materials reached $61.4 million in March, up 82 percent over a year ago.
EdWeek Market Brief’s virtual summit, held June 8-10, offers education company officials tips on school district priorities and spending, as they attempt to emerge from the pandemic.
After more than a year behind web cameras, some districts are asking vendors to come for face-to-face meetings. Others are more cautious.