What Does the SXSWedu Event Signal for the Resurgence of Big Face-to-Face Events?
The SXSWedu conference offered a preview of how big in-person gatherings will play out, as COVID restrictions lift and education companies seek out networking opportunities.
K-12 Buying Plans, Market Conditions, and Shifting Demands for Products, Sales and Marketing
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A new EdWeek Market Brief special report looks at key district purchasing priorities, and which sales and marketing techniques are working or falling flat.
An EdWeek Market Brief Survey Reveals K-12 Officials Biggest Peeves With Company Pitches
A pair of EdWeek Market Brief surveys reveal that the district RFP process has returned to normal, but that K-12 officials are turned off by various vendor behaviors.
Nearly two years into the pandemic, staffing shortages have kept many districts in “crisis mode.” Some companies are figuring out creative ways to ease the burden.
An EdWeek Market Brief survey finds that district officials respond most favorably to former educators working for companies when those ex-educators are helping with PD and support.
An EdWeek Market Brief Asked K-12 Officials About How They Select Providers of Academic Intervention
An EdWeek Market Brief survey asked K-12 officials about the key features they want from providers of academic interventions for students.
Four Investors Break Down How They Choose to Place Bets on Education Companies
Four venture capitalists focused on education tell EdWeek Market Brief about pitches from companies that made them want to invest, and others that made them stay away.
In Striving for Something Perfect, Many Companies Ignore Strategies for Gathering Evidence That Can Help Them
Many education organizations in the market ignore common-sense ways to establish evidence for their products, explains consultant Kripa Sundar.
An EdWeek Market Brief Survey Asked District Officials About Their Expectations for Online Meetings With Vendors
EdWeek Market Brief surveyed district administrators, principals, and teachers about the preparation and etiquette they expect from vendors during virtual calls.
From Piggybacking on Contracts to Providing Messaging for Customers, Purchasing Cooperatives Are a Departure From Traditional District Purchasing
Purchasing cooperatives offer potentially enormous opportunities for vendors, if they know how to navigate their distinct expectations.
Actionable K-12 intel for business leaders powered by data and original research you can trust.