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Tag: Sales / Marketing

Market Trends
March 10, 2022June 30, 2022

After a Two-Year Wait, In-Person Education Conferences Are Roaring Back to Life

What Does the SXSWedu Event Signal for the Resurgence of Big Face-to-Face Events?

By David Saleh Rauf
MB-Trends-030822-Conferences-GettyImages-171592241

The SXSWedu conference offered a preview of how big in-person gatherings will play out, as COVID restrictions lift and education companies seek out networking opportunities.

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Special Report
Feb. 25, 2022June 30, 2022

Special Report: School District Purchasing Outlook for 2022-23

K-12 Buying Plans, Market Conditions, and Shifting Demands for Products, Sales and Marketing 

By Sean Cavanagh
Woman_Juggling_GettyImages-1268284668 [Converted]

A new EdWeek Market Brief special report looks at key district purchasing priorities, and which sales and marketing techniques are working or falling flat.

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Exclusive Data
Feb. 24, 2022Feb. 25, 2022

When Districts Fail to Take Vendors Seriously, These Are the Biggest Reasons

An EdWeek Market Brief Survey Reveals K-12 Officials Biggest Peeves With Company Pitches

By Sean Cavanagh
MB-Exc-Data-Feb-23

A pair of EdWeek Market Brief surveys reveal that the district RFP process has returned to normal, but that K-12 officials are turned off by various vendor behaviors.

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Market Trends
Feb. 24, 2022Feb. 24, 2022

Districts Face a Staffing Crisis. Here’s How Companies Are Trying to Help

By Emma Kate Fittes
Virus Outbreak Substitute Teachers

Nearly two years into the pandemic, staffing shortages have kept many districts in “crisis mode.” Some companies are figuring out creative ways to ease the burden.

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Marketplace K-12
Feb. 10, 2022

Do Former Educators Working With Companies Form Stronger Bonds With Districts?

By Emma Kate Fittes
MB-Exclusive-Data-Jan-28

An EdWeek Market Brief survey finds that district officials respond most favorably to former educators working for companies when those ex-educators are helping with PD and support.

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Exclusive Data
Feb. 10, 2022March 21, 2022

What Are the Key Factors for School Districts in Choosing Tutoring Companies?

An EdWeek Market Brief Asked K-12 Officials About How They Select Providers of Academic Intervention

By Emma Kate Fittes
MB-Data-020922-tutoring-online-GettyImages-1297464707-B

An EdWeek Market Brief survey asked K-12 officials about the key features they want from providers of academic interventions for students.

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Market Trends
Feb. 3, 2022Feb. 10, 2022

Winning and Losing Pitches: Why Venture Capitalists Choose to Invest – or Not

Four Investors Break Down How They Choose to Place Bets on Education Companies

By Malia Rulon Herman
MB-Trends-020122-risk-taking-GettyImages-1327008358

Four venture capitalists focused on education tell EdWeek Market Brief about pitches from companies that made them want to invest, and others that made them stay away.

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Analyst's View
Jan. 27, 2022April 4, 2022

Simple Steps for Bringing Research to Your Education Products

In Striving for Something Perfect, Many Companies Ignore Strategies for Gathering Evidence That Can Help Them

By Robin L. Flanigan
MB-AnalystsView-Research-012622-GettyImages-1200976782

Many education organizations in the market ignore common-sense ways to establish evidence for their products, explains consultant Kripa Sundar.

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Exclusive Data
Jan. 27, 2022

The Zoom Behavior That Dooms Education Company Sales Pitches

An EdWeek Market Brief Survey Asked District Officials About Their Expectations for Online Meetings With Vendors

By Emma Kate Fittes
MB-Exclusive-Data-Jan-27-22

EdWeek Market Brief surveyed district administrators, principals, and teachers about the preparation and etiquette they expect from vendors during virtual calls.

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Market Trends
Nov. 19, 2021Jan. 17, 2023

6 Things Education Companies Need to Know About Working With Co-Ops

From Piggybacking on Contracts to Providing Messaging for Customers, Purchasing Cooperatives Are a Departure From Traditional District Purchasing

By Brian Bradley
bid-871647764-02

Purchasing cooperatives offer potentially enormous opportunities for vendors, if they know how to navigate their distinct expectations.

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