CEO Mike Teng says education company leaders should take note: Having been a student doesn’t make you an expert on K-12 district needs.
Companies that promote ambassador programs, or ask educators to give them props on social media, need to understand the Federal Trade Commission’s guidance to social media influencers.
Teachers who act as “ambassadors” for educational products, and who receive anything in exchange, must disclose that arrangement when they post endorsements on social media.
The Prince George’s County school system has a tech team that helps with product implementation, and vendors need to connect with that team, says district tech leader Lisa Spencer.
Market Brief ON: Global K-12 Markets is a collection of 15 stories focused on how education companies can overcome challenges in trying to sell their products internationally.
How much effort should you be putting into marketing to district leaders on social media? An EdWeek Market Brief survey offers a mixed picture.
The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.
The lead researcher on the study advises education companies to handle negative posts gingerly, and not automatically hit “delete.”
Mike Evans, the former chief financial officer at McGraw-Hill Education, has been named the first-ever chief revenue officer at HMH.
Market Brief ON: Sales & Marketing is a collection of 15 essential stories exploring education companies’ strategies for reaching K-12 customers.