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Tag: Coronavirus

Analyst's View
April 15, 2021April 19, 2021

Why Do Ed-Tech Products Soar in Some Districts, But Flop in Others?

The EdTech Genome Project Is Creating a Database for Educators to Share Stories About Companies' Offerings

By Brian Bradley
DigitalVision Vectors/Getty

The EdTech Genome Project aims to give districts more accurate, granular comparisons of what ed-tech products work in what kinds of schools.

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Market Trends
April 15, 2021April 29, 2021

Leaping Into the Unknown: Launching a Product During a Global Pandemic

Education Company Executives Share Insights on How to Navigate a Tangled Process

By Malia Rulon Herman
iStock/Getty Images Plus

Eager to reach new audiences and stay relevant during COVID, a number of education companies have overcome hurdles in unveiling new offerings during the ongoing health crisis.

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Marketplace K-12
April 14, 2021April 19, 2021

‘Global Education Recovery Tracker’ Offers Country-by-Country Status on School Reopening

By Brian Bradley
Johns Hopkins University, World Bank & UNICEF (2021). COVID-19 Global Education Recovery Tracker. Last updated as of 24 March 2021. Baltimore, Washington DC, New York: JHU, World Bank, UNICEF.

Three education-focused organizations have released a resource that can help companies stay up to date with the status of reopening for K-12 schools in over 200 nations and territories.

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Market Trends
April 9, 2021April 22, 2021

How School Districts Will Spend Money From the New Federal Stimulus

School Systems Will Have Significant Leeway to Address Learning Loss and Other Needs

By Brian Bradley
How will K-12 districts spend federal stimulus funding?

School systems are expected to have broad latitude to spend money from the American Rescue Plan on classroom and non-academic needs.

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Marketplace K-12
April 8, 2021Feb. 10, 2022

A Window Into Ed-Tech Marketing Strategies During the Pandemic

By David Saleh Rauf
How is COVID affecting ed-tech marketing?

Ed-tech firms across Europe mostly decreased their marketing budgets or kept them flat during the pandemic, holding back on aggressive new ad campaigns during a historical period of business uncertainty, a new analysis finds.

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Exclusive Data
April 7, 2021April 13, 2021

How Close Are School Districts to Switching to Online Professional Development?

An EdWeek Market Brief Survey Asked District and School Leaders if COVID Will Soon Compel a Move to Online PD

By Alex Harwin
Will PD Go Online? DigitalVision Vectors/Getty

An EdWeek Market Brief survey asked district and school leaders whether the pandemic will accelerate a shift away from in-person PD, and if so, how quickly.

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K-12 Insider
April 1, 2021April 28, 2021

A Superintendent Who’s Been in the Private Sector Has Advice for Companies

An Oregon School District Leader Talks About Needs in PD, English-Language Services, and More

By Jacqueline Renfrow

Oregon superintendent Katrise Perera brings a distinct perspective to her interactions with vendors, having formerly served in a key role at a major education company.

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Exclusive Data
March 30, 2021April 1, 2021

Are Education Journalists Ignoring Your Pitches?

A New Study Helps Explain Why, and What Education Companies Can Do About It

By Holly Yettick
MB-Exclusive-Data-March-25-21

Reporters covering education have little trust in education companies, compared to other sources of information, a survey of news industry scribes finds.

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Special Report
March 26, 2021March 26, 2021

Inside the Florida K-12 Market: District Priorities and Pain Points

By Sean Cavanagh
EdWeek Market Brief, Florida Special Re

A new special report by EdWeek Market Brief offers a penetrating look at Florida’s K-12 market, and what school districts across the state need from companies.

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Market Trends
March 25, 2021July 29, 2021

How the Rise of New Publicly Traded Education Companies Will Shake Up the Market

Special Purpose Acquisition Companies, a Fixture on Wall Street for Decades, Are Roaring to Life

By David Saleh Rauf
market-trends-stockmarket-Mar17-GettyImages-1205003813

A new class of special purpose acquisition companies could give rise to a constellation of of publicly traded education companies, with more visibility and greater access to capital.

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