Pricing Is a Sticky Issue That Can Prevent a Pilot From Getting Off the Ground
Sixty-one percent of survey respondents say they have conducted a pilot that involved using an ed-tech product for free during the trial period.
EdWeek Market Brief’s Michelle Davis talks in this video about the mistakes vendors make during pilot tests of products, and how they can be avoided.
Smaller Systems Are Often Willing to Innovate and Band Together to Buy Products
Rural districts are often more innovative and willing to spend on new products than companies realize, say two experts on rural schools.
Word of Mouth Referrals, and Products That Reflect Real-World Experience Matter in an Alabama School System
The Talladega, Ala., County School District has a big footprint in the national conversation about advancing STEM for its students.
In this Two-Minute Tip video, EdWeek Market Brief’s Michelle Davis talks about how K-12 companies can win the trust of district officials, and deliver on their promises.
At FETC in Orlando, a panel of ed-tech company investors and advisers weighed in on the latest trends in the market and pitfalls for vendors to avoid.
But Survey Suggests Teachers Remain Highly Influential Around Purchasing in Some Areas
More than half of administrators rarely adopt products for district-wide use based on the recommendations of teachers who test the ed-tech tools in their classrooms.
Discretionary Funds and Federal Title I Money Are Commonly Used to Cover the Costs of Trials
Discretionary funds and federal Title I money are commonly used to cover the costs of trials, according to an exclusive survey of 500 school district leaders.
Exclusive Survey of 600 Educators Finds They Want to Keep Products After Trials End
An exclusive survey of 600 teachers finds they are more interested in keeping a product after a successful ed-tech pilot ends than in getting paid for testing the tool.
Vendors Should Be Prepared to Answer Specific Questions About Product Price
A pair of district leaders say vendors should be able to answer questions about product price and hidden costs.
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